Category: Digital Marketing

3 Tips to Increase Landing Page Conversions

Generating leads via your website is a multi-step process. Getting a prospect to your landing page is the easiest part in this endeavor. The difficult part is motivating a prospect to enter the sales funnel by filling out a form or initiate a call (with a call tracking number of course). Based on my experience […]
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Blogging Basics - Your Bread and Butter

Bread and butter. It's a classic term that insinuates the basics - what every company should "have at their table." You have your products that are your "bread and butter," which make up the core of your business, but what about the" bread and butter" of your marketing? Do you know your basics there? Blogging […]
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What In The World Is a No Follow Link?

In the advertising and blogging world, there are a lot of terms that get thrown around. While there are some that are up front and pretty self explanatory, there are others that have caused a great debate each and every time they are brought up. The top phrases that come to mind are no follow […]
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Hey Marketing, Where Did Your Content Go?

So next week, we're hosting an Open House over here at the SQUAD. If you haven't yet, take a quick second (well minute) and RSVP. We'd love to have you stop by, see our place, meet our team and have some fun. If it's a SQUAD event, you can bet we're gonna have some fun. […]
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Facebook Tips to Grow Your Likes and Leads

Inbound marketing is always preaching that you should build your own audience, and while it is true that the audience you build on Facebook is not altogether yours, it still can have tremendous value. The people who like your content and your brand on Facebook can impact your business in numerous ways, and even become […]
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Google Will Penalize Mobile Pop-Ups

In recent days, Google has signaled that in the near future they will penalize mobile pop-ups. This is a big deal if you are currently using pop-ups on your mobile website and you are concerned with your ranking via mobile search queries.  Of course, Google hasn’t told us exactly how they will be integrating this […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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