Category: Digital Marketing

How Critical Is Google Webmaster Tools?

Are you a small business trying to rank for keywords for your industry? Have you experienced some success, a little success, or no success? There are some definite advantages to using Google Webmaster Tools that might just help your business get over some very real obstacles. First, let's cover some history of how SEO has […]
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Take the Pressure Off Your Sales Team, Let Content Educate Your Prospects

Hopefully this blog will help you see how digital marketing and inbound methodologies can take the pressure off your sales team. I'm not aware of anything as effective as inbound marketing to generate leads, condition the market, shorten the sales cycle, and keep your sales team from cold-calling. With all the effective options in the […]
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Salsa Dancing and Marketing

Most of my time as a 24-year-old is spent doing one of two things: working in digital marketing or salsa dancing. I am very passionate about both of these subjects. Just ask one of my coworkers, and they will tell you how much I love all things Latin and how excited I get when I […]
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Is Pokemon Go Marketing a Go for Your Business?

There have been about 36 million+ pieces of content written about Pokemon Go and the potential marketing opportunities for businesses (just Google Pokemon Go). I am not going to take the time to explain what Pokemon Go is, how to leverage the app as a business strategy, or even potential Pokemon Go marketing strategies for your […]
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The Power of Words in Marketing

All too often, people tend to underestimate the power that words can have when trying to increase their marketing success. Simple, catchy phrases can be enough to garner interest, and something as easy as changing one word in a sentence can have a huge impact on how well a product sells. People like words that […]
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The Speedy Tweeter Catches the Worm

The Speedy Tweeter Catches The Worm ~ And Other Social Media Proverbs ~ Late last year, I experienced a pretty long and frustrating ordeal involving my bank, my money, and my identity. My debit-card was virtually compromised almost every-other week, and now (somewhere near 15 replacement cards later) I have finally had several months of […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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