Category: Digital Marketing

How to Calculate Website Traffic and Lead Growth

When starting an inbound marketing program, it's great when the anecdotal evidence starts rolling in. A new inbound marketing partner gets pretty excited when their redesigned website with actual contact forms pulls in a lead. They also get a little worked up when others mention them on social media and start liking their Facebook page. […]
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What is Smarketing?

When sales and marketing align within a business, great things can happen. And that is Smarketing. I think this past post from Mark Roberge of HubSpot hit it on the head. Smarketing As companies continue to increase the percentage of leads that originate from inbound marketing, effective alignment of sales and marketing becomes a critical area of organizational design. If […]
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Landing Pages, Can You Have Too Many?

The old adage in life is that too much of a good thing is... well, too much. Excess even in good things can be bad. Moderation is often a key to life—balance a virtue more of us need. Well, throw that aside when it comes to landing pages. The more the better. HubSpot echoes this mantra in the […]
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4 Marketing Tips from My Favorite Sandwich Shop

So I love Jimmy John's sandwich shop. If you have them in your area, then you might feel the same way. I could name a lot of reasons why I like them, but I'll list four. These four reasons just happen to be great marketing tips for some businesses. So with everything you see online, […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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