Ongoing Digital Marketing

The Marketing Squad is a marketing company headquartered in Louisville, KY, continuously providing creative marketing strategies for companies across Kentuckiana, Charlotte, NC, and the rest of the United States.

We’re a team of digital marketing professionals working together to tell your story and grow your business. Our secret sauce is managing the ongoing. Most agencies don’t want to play in this sandbox, but this is our sweet spot.

If you’re trying to feed a sales team with leads and build a large audience, then ongoing marketing is right for your business.

Lead Generation

All marketing efforts are based on the need for lead generation. Without a successful lead generation strategy, your marketing efforts get lost in the noise and never connect to your potential and current customers. Our job is to provide marketing tactics that create new website leads, phone calls, inquiries, and other forms of activity that help your business grow.

Content Strategy

Creativity and strategy are at the core of building an impactful content plan. Just posting to post or blogging to blog won’t help you reach new clients. A successful content strategy takes time, research, effort, and testing. At The Marketing Squad, we do the heavy lifting and provide ongoing content strategy with fresh ideas and new tactics that are informed by SEO research, audience analysis, and inbound marketing methodologies.

Search Engine Optimization (SEO)

We have in-house SEO experts who monitor our ongoing SEO efforts and audit websites on a continuous basis. Utilizing their knowledge of website optimization and keyword research, they help tailor content to constantly improve search engine ranking results. We also provide our Partner Clients with access to an analytics dashboard and review their website and search engine metrics with them monthly.

Social Media Marketing

With so much noise in the wild and wonderful world of digital marketing, it's important to stay in touch with your audience through the powerful medium that is social media. Don't worry, you won't have to come up with creative content or make sure you are posting on a continuous basis. We'll do that for you.

Blogging

Leave the compelling content creation up to us. We are Passionate Storytellers. We take the time to plan out, research, and write blogs on behalf of our clients so that they can get back to doing what they do best. Our blogging practices are based on inbound marketing methodologies and always follow SEO-best practices, so that the blog reaches the right people. Potential customers are searching for your services, and publishing blogs consistently will help educate and lead them through the buyer's journey.

Videography

Videography allows us to help tell our partner clients' stories through visual storytelling. We are always pursuing creative, strategic ways to utilize video in our content strategies for partner clients. Our ongoing partner clients always have access to our in-house Videographer who is able to film just about anywhere a cat can go, and then some!

Digital Ads

Content-driven advertising campaigns give your brand an extra push to reach your target audience. The market is ever-changing and strategic PPC, CPC, Social Media Ads, and other paid ad campaigns maximize the content you are creating to increase awareness and generate more leads.

Email Marketing

You’ve got to meet your clients and prospects where they are and there’s no better way to stay in touch than to make sure your brand is showing up in the inbox of potential buyers. It’s more than just reaching out, though. We make sure that each email campaign has a purpose and is thoughtfully crafted and tailored to its specific recipient.

Portfolio of Work

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The types of businesses we work with in an ongoing manner are growth-minded and want to stay top-of-mind with their clients and prospects. Whether we are your digital marketing arm or an extension of a great internal team, we want to become embedded in your business and help you achieve your growth goals.

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Creating a Client Experience that Comes Full Circle

February 20, 2020

Creating a Delightful Client Experience From A to Z Kevin Peterson has recently taken on the role of Vice President of Client Experience at The Marketing Squad. In this role, Kevin utilizes his gifts of creativity and leadership to better equip our team to delight our clients throughout their …

Digital Marketing for Businesses in 2020 & Beyond

February 4, 2020

It’s still hard to believe it's a new decade! The world doesn't look exactly like old movies predicted for the year 2020. Still, we've experienced monumental changes in technology and cultural trends in recent years. And those advancements will continue. We may not get every prediction right …

Vision and Alignment for a New Year

January 29, 2020

Every business has traditions. Some, they are aware of. Some, they just subconsciously do. We have a few of those around The Squad. The one I want to share today isn’t unique. I’m quite sure most businesses have some ceremony, action, or event that wraps up the previous year and looks forward to the …