All marketing efforts are based on the need for lead generation. Without a successful lead generation strategy, your marketing efforts get lost in the noise and never connect to your potential and current customers. Our job is to provide marketing tactics that create new website leads, phone calls, inquiries, and other forms of activity that help your business grow.
Creativity and strategy are at the core of building an impactful content plan. Just posting to post or blogging to blog won’t help you reach new clients. A successful content strategy takes time, research, effort, and testing. At The Marketing Squad, we do the heavy lifting and provide ongoing content strategy with fresh ideas and new tactics that are informed by SEO research, audience analysis, and inbound marketing methodologies.
We have in-house SEO experts who monitor our ongoing SEO efforts and audit websites on a continuous basis. Utilizing their knowledge of website optimization and keyword research, they help tailor content to constantly improve search engine ranking results. We also provide our Partner Clients with access to an analytics dashboard and review their website and search engine metrics with them monthly.
With so much noise in the wild and wonderful world of digital marketing, it's important to stay in touch with your audience through the powerful medium that is social media. Don't worry, you won't have to come up with creative content or make sure you are posting on a continuous basis. We'll do that for you.
Leave the compelling content creation up to us. We are Passionate Storytellers. We take the time to plan out, research, and write blogs on behalf of our clients so that they can get back to doing what they do best. Our blogging practices are based on inbound marketing methodologies and always follow SEO-best practices, so that the blog reaches the right people. Potential customers are searching for your services, and publishing blogs consistently will help educate and lead them through the buyer's journey.
Videography allows us to help tell our partner clients' stories through visual storytelling. We are always pursuing creative, strategic ways to utilize video in our content strategies for partner clients. Our ongoing partner clients always have access to our in-house Videographer who is able to film just about anywhere a cat can go, and then some!
Content-driven advertising campaigns give your brand an extra push to reach your target audience. The market is ever-changing and strategic PPC, CPC, Social Media Ads, and other paid ad campaigns maximize the content you are creating to increase awareness and generate more leads.
You’ve got to meet your clients and prospects where they are and there’s no better way to stay in touch than to make sure your brand is showing up in the inbox of potential buyers. It’s more than just reaching out, though. We make sure that each email campaign has a purpose and is thoughtfully crafted and tailored to its specific recipient.
The types of businesses we work with in an ongoing manner are growth-minded and want to stay top-of-mind with their clients and prospects. Whether we are your digital marketing arm or an extension of a great internal team, we want to become embedded in your business and help you achieve your growth goals.
We have the honor of introducing a team member to you. If you work with us, it's likely Josh will help you at some point, behind the scenes or otherwise. It's genuinely his nature and also a big part of his role. He shares about himself below. What’s up?! I'm Josh. I've been connected …
Wow, this coffee blog has taken on wings and people are hitting the local establishments in droves! That's exactly what we hoped for. Just this week alone, Quills Coffee in St. Matthew, Fantes, and The Paddock in Shelbyville were rocking and slurping. Because of some of the feedback we received from …
2020 forced many small businesses to become focused in ways they didn’t imagine last winter. I’m not gonna go into the obvious details that we’ve all lived through recently. You’re very well aware of them every day. At The Marketing Squad, we’ve refined our approach during this time, and I’ll share …