The Marketing Squad is a marketing agency specializing in digital marketing strategies, website design, and content creation all with a focus on inbound lead generation.
Inbound marketing has always been our jam. Inbound is about attraction and pulling people in through content, unlike traditional marketing which blasts a message, often to an uninterested audience. Since the early days digital marketing and inbound methods have driven how we do what we do. We take what’s best about your word of mouth business and amplify it in the digital space.
Digital marketing tactics like email marketing, marketing automation, social media marketing, content marketing, digital advertising, search engine optimization (SEO), and website design are crucial, but without strategy they are mere activities with no outcomes in mind. As Strategic Doers we war against filling the void with activities tied to no outcome or measurement.
The Squad is a team of digital marketing professionals working together to tell your story and grow your business.
The Squad’s secret sauce is managing the ongoing. Most agencies don’t want to play in this sandbox.
You’re only as good as your last month, last quarter, and last year. That’s a scary thought in this digital world of transparency, but we’re wired to live there. Transparency is a real thing around the Squad.
We are led by our Mission and Core Values.
Vision & MissionThe biggest part of our work is the ongoing digital marketing programs we manage for our partner clients. That being said, we typically build 30 or more websites each year in our project division. Many of those clients go on to become marketing partners, but let’s face it, sometimes a client just needs a killer web presence. We’re glad to help either way.
Your website hub is the most crucial part of any marketing plan. Even if you’re continuing outbound efforts like mail, TV, radio, or trade shows, your prospects still validate you by your website presence.
If you don’t have solid design, user flow, and functionality, then you’re behind your competition. And if you don’t have a mobile responsive site, then you’re likely getting penalized by Google in search engine results - and annoying 50% of your visitors. We stay on top of these trends in design and SEO.
We’d love to be your Trusted Ally on your next website launch or website redesign.
AgentLink began consulting with us in early spring of 2016. By the end of the year they expanded into a retaining program, allocating for a more aggressive marketing strategy, including the support with event and webinar support, and the recent development of a 30 page...[continued]
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Advanced Payroll Solutions began a partnership with us in early spring of 2016. Since then, we have been able to play a role in planning marketing strategy, and confronting Pardot integrations and marketing automation. Most recently we finalized an entirely new...[continued]
Read Squad Portfolio
We have proudly worked in a partner relationship with Build Louisville Architectural Builders since 2009! Along with regular blogging and social, our annual Homearama marketing campaign has become an ever increasing success-- this year alone adding... [continued]
Read Squad Portfolio
At the start of each new year, we take time as a business to reflect on the past year and all of its wins and shortfalls. Naturally, each year we face new challenges that stretch and sharpen us as a business. At the same time, we are always thankful to look back at the graphs and continue to see …
Buying a home can be equal parts exciting and stressful. When you're in a seller's market finding your dream house is challenging. You need an advocate who can help you buy the kind of house you desire. Selling a home can be just as challenging. It requires knowledge of the market trends and good …
Who doesn't love a good party? The Breeders' Cup is returning to Louisville this November and The Marketing Squad had the good fortune of teaming up with Hipp Inspired to make sure Louisville knows about the good times surrounding this historic series of races – The Breeders' Cup …
