The last few months the owners have been positioning The Squad for growth. We had one of the first flat years in our 10 year history in 2017. That flat growth led us to set some big goals in 2018. We know that going big requires a talented team. It’s the chicken and the egg question. The empty …
The Marketing Squad
The Marketing Squad is a marketing agency specializing in digital marketing strategies, website design, and content creation all with a focus on inbound lead generation.
Main Content
Digital Marketing with Inbound Methodologies
It's about attraction.
Inbound marketing has always been our jam. Inbound is about attraction and pulling people in through content, unlike traditional marketing which blasts a message, often to an uninterested audience. Since the early days digital marketing and inbound methods have driven how we do what we do. We take what’s best about your word of mouth business and amplify it in the digital space.
Digital marketing tactics like email marketing, marketing automation, social media marketing, content marketing, digital advertising, search engine optimization (SEO), and website design are crucial, but without strategy they are mere activities with no outcomes in mind. As Strategic Doers we war against filling the void with activities tied to no outcome or measurement.
Who is the Squad?
The Squad is a team of digital marketing professionals working together to tell your story and grow your business.
The Squad’s secret sauce is managing the ongoing. Most agencies don’t want to play in this sandbox.
You’re only as good as your last month, last quarter, and last year. That’s a scary thought in this digital world of transparency, but we’re wired to live there. Transparency is a real thing around the Squad.
We are led by our Mission and Core Values.
Vision & MissionSee Our Work
The biggest part of our work is the ongoing digital marketing programs we manage for our partner clients. That being said, we typically build 30 or more websites each year in our project division. Many of those clients go on to become marketing partners, but let’s face it, sometimes a client just needs a killer web presence. We’re glad to help either way.
Your website hub is the most crucial part of any marketing plan. Even if you’re continuing outbound efforts like mail, TV, radio, or trade shows, your prospects still validate you by your website presence.
If you don’t have solid design, user flow, and functionality, then you’re behind your competition. And if you don’t have a mobile responsive site, then you’re likely getting penalized by Google in search engine results - and annoying 50% of your visitors. We stay on top of these trends in design and SEO.
We’d love to be your Trusted Ally on your next website launch or website redesign.
AgentLink began consulting with us in early spring of 2016. By the end of the year they expanded into a retaining program, allocating for a more aggressive marketing strategy, including the support with event and webinar support, and the recent development of a 30 page...[continued]
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Advanced Payroll Solutions began a partnership with us in early spring of 2016. Since then, we have been able to play a role in planning marketing strategy, and confronting Pardot integrations and marketing automation. Most recently we finalized an entirely new...[continued]
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We have proudly worked in a partner relationship with Build Louisville Architectural Builders since 2009! Along with regular blogging and social, our annual Homearama marketing campaign has become an ever increasing success-- this year alone adding... [continued]
Read Squad Portfolio
5 Ways to Keep Your Social Media Fresh and Exciting this Summer
Let's face it, summer can be a time when many people checkout. Many businesses slow down and social engagement starts to dwindle. Maybe it's all the sunshine, vacations, and outdoor activities that distract us, but the summer slump is a real thing and can impact business and sales greatly. Keeping …
Reflecting on our Leadership Challenge Workshop
"Leadership is not about titles, positions, or flow charts. It is about one life influencing another." - John C. Maxwell Prior to participating in our Leadership Challenge Workshop, the truth behind John Maxwell's quote was easy to miss. Plenty of times leading up to the workshop I heard other …