If there's one thing I've learned from my time at The Squad, it's that the key to consistent blogging begins with developing a plan; no blogging strategy has ever worked by winging it. When we start working with a client ongoing, one of the first meetings we have with them is an editorial meeting where […]
There are hundreds of criteria for web pages ranking well in Google. Many of us know about the value of having authoritative back-links and how high traffic volume can impact page-rank, but there are many other criteria that we should also be focusing on. Two of these important factors that are closely related are Bounce […]
Your company might use LinkedIn, but do you really maximize the potential of this powerful social network? Most companies and individuals underestimate LinkedIn and do not invest fully in what it can do for their business. This topic is one I love to train and speak on with organizations because it can have such a big impact. […]
Content curation is an essential part of an effective content marketing strategy. The key to a successful content curation strategy is finding and sharing the content that will connect with your target audience. Like most things, this is easier said than done. At The Squad, we have developed a five-step process that we use to […]
Derby season is in full swing in Kentucky. The Kentucky Derby is just a few days away and our community calendar is chock full of events and activities. Racing fans are scouring racing periodicals and other sources to make their picks to win the big race. I am not a Louisville native, nor a huge […]
In our first installment of Squad U, Joel Gerdis shows us the benefits of local targeting through Facebook. If you are a business owner with a Facebook account (If you don't have one, create one!), Facebook advertising is an affordable way to target your marketing strategies and develop inexpensive campaigns around your business. What You […]
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Wow! We're honored to embark on this journey with you. Marshall or Bryce will be reaching out very soon, so let us know who they should reach out to and what phone number they should call. We look forward to chatting shortly!
