Category: Digital Marketing

Content Curation Strategies

Content curation is an essential part of an effective content marketing strategy. The key to a successful content curation strategy is finding and sharing the content that will connect with your target audience. Like most things, this is easier said than done. At The Squad, we have developed a five-step process that we use to […]
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5 Tips to Win the Marketing Race

Derby season is in full swing in Kentucky. The Kentucky Derby is just a few days away and our community calendar is chock full of events and activities. Racing fans are scouring racing periodicals and other sources to make their picks to win the big race. I am not a Louisville native, nor a huge […]
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Squad U: Facebook Local Targeting

In our first installment of Squad U, Joel Gerdis shows us the benefits of local targeting through Facebook. If you are a business owner with a Facebook account (If you don't have one, create one!), Facebook advertising is an affordable way to target your marketing strategies and develop inexpensive campaigns around your business. What You […]
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Your 2016 Guide to the Best Free Efficiency Apps for Mac OS X

With the continually growing adoption of Mac computers in the office and a stronger demand for software and applications that will increase productivity and efficiency, there has been an increasing supply of free or relatively inexpensive programs for OS X that almost any Mac user could use on a daily basis. Below I have listed […]
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Three Ways to Make an Impact with Instagram

Instagram (IG) is becoming one of the best online marketing tools for many companies. IG not only allows you to promote your business, it allows you to connect with your target market on a much more impactful level. If you’ve ever heard the term "Instagram famous," then you probably already have an idea of IG’s […]
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Facebook Response Rate and Time

Facebook has become an essential part of many marketing strategies. Actually, it's really a part of being in business today. We connect with current clients on this platform to inform and engage them. We meet potential customers here as well as interact with industry peers and everyone in between. However, sometimes Facebook's landscape and algorithm […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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