Category: Digital Marketing

Simple Fixes For Bounce Rate and Pogo Sticking

There are hundreds of criteria for web pages ranking well in Google. Many of us know about the value of having authoritative back-links and how high traffic volume can impact page-rank, but there are many other criteria that we should also be focusing on. Two of these important factors that are closely related are Bounce […]
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How LinkedIn Should Be Utilized By Your Company

Your company might use LinkedIn, but do you really maximize the potential of this powerful social network? Most companies and individuals underestimate LinkedIn and do not invest fully in what it can do for their business. This topic is one I love to train and speak on with organizations because it can have such a big impact. […]
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Content Curation Strategies

Content curation is an essential part of an effective content marketing strategy. The key to a successful content curation strategy is finding and sharing the content that will connect with your target audience. Like most things, this is easier said than done. At The Squad, we have developed a five-step process that we use to […]
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5 Tips to Win the Marketing Race

Derby season is in full swing in Kentucky. The Kentucky Derby is just a few days away and our community calendar is chock full of events and activities. Racing fans are scouring racing periodicals and other sources to make their picks to win the big race. I am not a Louisville native, nor a huge […]
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Squad U: Facebook Local Targeting

In our first installment of Squad U, Joel Gerdis shows us the benefits of local targeting through Facebook. If you are a business owner with a Facebook account (If you don't have one, create one!), Facebook advertising is an affordable way to target your marketing strategies and develop inexpensive campaigns around your business. What You […]
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Your 2016 Guide to the Best Free Efficiency Apps for Mac OS X

With the continually growing adoption of Mac computers in the office and a stronger demand for software and applications that will increase productivity and efficiency, there has been an increasing supply of free or relatively inexpensive programs for OS X that almost any Mac user could use on a daily basis. Below I have listed […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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