I recently attended a Google event that I found very informative. And while the primary Google representative could not share a lot of Google’s algorithm secrets, he did share some great insights. The good news, from my perspective, is that Google is continuing on their path towards rewarding relevant, timely, and sharable content. Of course, […]
LinkedIn is a great prospecting and lead generating tool when used effectively. Over the past few years, I have developed a system that helps me build my network and generate leads with LinkedIn. Read more to learn how to use these 5 strategies to generate leads with LinkedIn. Maintain a Quality Profile Your LinkedIn profile […]
If your company isn't utilizing email marketing, it's time to step up your game. Email marketing is often treated like the weird uncle your family has to put up with during the holidays. Marketers frequently think it’s inconvenient or that it doesn’t work, but actually, it’s ranked as the easiest marketing tool to use. How […]
Workflows have earned a bad name throughout the years. From sales notifications to irrelevant information, our email inboxes take a major hit. As an excellent way to "drip" information to potential clients, workflows work to guide prospects through the sales funnel. If exercised in a respectful manner, you can convert prospects to leads and be […]
Blogging is a big deal these days. Lots of companies are using it for the added value that it brings to their SEO efforts. Others utilize blogging for personal reasons. Major corporations set aside lots of money for the so-called "mommy bloggers" of the world. Blogging is indeed a huge industry. Lots of time and […]
This morning I walked into the main room of the office, eyes transfixed on my phone as my mind tried to develop an opinion on the Gram’s newest update. Instagram 9.0.1 has 2 out of 5 stars on iTunes. Possibly because it’s so glitchy. Possibly because Melania Trump’s speech writer wrote stole the code for […]
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