Category: Digital Marketing

Use Brand Messaging to Reach Your Audience

As we know from the previous episode in our branding series, logos are just the tip of the iceberg when it comes to a business' brand. We believe every business should invest time in brand messaging. That’s what Kevin and Alea discuss in their episode of SquadTalks over Coffee. What is Brand Messaging? Simply put, […]
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You Have an Opportunity to Refine Your Marketing Approach

2020 forced many small businesses to become focused in ways they didn’t imagine. I’m not gonna go into the obvious details that we’ve all lived through recently. You’re very well aware of them every day. At The Marketing Squad, we refined our approach during that time, and I’ll share how in this post. Hopefully you’ll […]
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4 Things Your Website Should Have

Website Design: 4 Things Your Website Should Have Your website is the hub for your business presence online, which is why today we're going to chat about our approach to website design and the 4 things your website should do. There are many tactics that help connect a potential customer with your business, such as […]
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The Slow Burn: Website SEO & Content Marketing

Website SEO & Content Marketing– The Slow Burn Are you ready to get a little bit technical? Let's talk about website SEO. If you’re a normal person and not a marketing weirdo like me, you might not use terms like SEO, domain authority, content marketing, Google ranking, etc., on a regular basis! But, if you’re […]
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The Fast Burn: Why Digital Advertising & Paid Search Matters for Your Business

If you’re in the world of marketing, you might be reading this blog because you’re a little confused by the title... Let’s be honest, digital advertising, paid search, and the fast burn are all (pretty much) the same thing. If you’re not in the world of marketing, you may have heard these terms and other […]
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Blogging Still Matters for Businesses

You may be wondering if blogging still matters for your business. Maybe you’ve been blogging for a while and still don’t have a large number of readers. Or maybe you’re considering blogging for the first time, but you’re overwhelmed by the thousands of blogs you already find from other, similar businesses. The short answer to […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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