6 Essential Elements of an Effective Marketing Plan If you’re going on a journey, you need to be sure you’ve packed everything you need or have a plan to get what you need somewhere along the way. The same is true of your marketing. You need a marketing plan. You can’t simply set out someday […]
If you aren’t a fan of sports analogies, brace yourself. While sometimes they aren’t exactly helpful like, “You just gotta want it more,” they can also be a helpful tool to create a clear picture. Even if you aren’t a sports fanatic, you know what a Quarterback is. They are the most important players on […]
5 Key Functions of Marketing At The Marketing Squad, we stress outcomes over activity. It’s a part of our Strategic Doer core value. Sure, what you do is important, but in life, it matters far less what kept you busy and far more what you accomplished. Case in point, no one seems to care how […]
In 1935, Erwin Schrödinger invented a concept that would later be known as Schrödinger’s Cat. If you put a cat in a box with a radioactive substance that should kill the cat, but you never open the box, the cat is theoretically both dead and alive. Both options exist until you open the box. Regardless […]
“If it sounds like writing, I rewrite it.” – Elmore Leonard In our recent SquadU, I spoke about a recent copywriting course I took in addition to some nuggets of advice I’ve picked up during my time as a copywriter. The course I took was simple and designed to offer good reminders, tips, and tricks. […]
We are reaching yet another end of an era with the pending departure of Google Universal Analytics. You have probably asked yourself, what does that even mean? Essentially, it means there’s a new analytics reporting tool that Google will be using instead of their current program. AKA, lots to learn! Data gives perspective. Perspective gives […]
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