If you ever have to stop and consider whether or not your audience understands what your business does, then chances are you're lacking in content. When it comes to marketing your business, there are few greater assets than quality content. It is often your first point of contact with a potential client, be that a blog post, social media post, video, or downloadable offer. These resources show your audience why you have the right product to meet their needs. So let’s look at how your business can begin creating and sharing great content.
Though we live in a day and age where people want to binge Netflix all day rather than read a book, the fact remains that most people are obsessed with buying “the best” product or service. This means that when it comes to making a purchase, especially an expensive one, most people want to know that they are making the right choice. In light of that, you must supply potential customers with the information they need to choose your product over others.
Blogs are often a helpful way to achieve this. Even if it means reading a short article, if it makes someone feel more confident in their decision and trust you as an expert, they will take the time to read it. However, this does not mean you can thoughtlessly put information together and expect people to spend time reading it. Whether you write your own blogs or you bring in someone like The Marketing Squad to produce them for you, it is imperative that you have engaging and useful content from the experts that make up your business.
You may be tempted to ignore social media as a part of your marketing strategy. This might be for several reasons: it takes too much time, you don’t see results, you don’t understand TikTok, and the list goes on for miles. However, whether you like it or not, social media has become one of the most reliable and necessary tools to promote your business. The more you can grow your content, such as blogs, videos, photos, and the like, the more firepower you will have to consistently share content on social media. Here at The Marketing Squad, we have the team and the know-how to take your social media to the next level through targeted ads, scheduled posting, and SEO expertise.
Some of your audience may be best served by receiving emails from your business. This is an easy way to reach a targeted audience at whatever time you specify. You can use newsletters and emails to update, inspire, and encourage your audience to take action. That action might be a downloadable content offer you’ve created or a class your business offers. Email and newsletters are convenient ways to grow your audience and keep up with your most dedicated customers. Along with blogs, The Marketing Squad can assist you in creating engaging campaigns that will bring in leads consistently.
Part of building your content library is having people who understand what your business does and why you do it. Therefore, it’s important to utilize the experts on your team who can best describe your products and how they work.
Imagine you’re a car manufacturer with a new vehicle coming out soon. You either get with your marketing team or one you’ve brought on board, telling them that this car is awesome and it comes in red. That’s it. That’s all the context you give them. Even the best marketing team in the world can only go so far with “awesome and red.” This is why it is vital that your business uses the experts at your disposal to relay critical facts and information about what makes your product great. Perhaps it’s not only awesome and red, but it has never before seen features that have been in the making for 20 years with a long history and fascinating story. That kind of information collected over time is what tells the story of your product and your business.
Utilize resources like case studies, use cases, and portfolios. Each of these will serve to give proper context to any content you may wish to build.
Here at The Marketing Squad, our goal is to tell your story and grow your business. While these are just a few key ways for your business to use content to your advantage, there are plenty more that we can help you discover.
So connect with us today to find out if we’re a good fit for your business.