Category: Blogging & SEO

Google Analytics is Changing the Game…Again

We are reaching yet another end of an era with the pending departure of Google Universal Analytics. You have probably asked yourself, what does that even mean? Essentially, it means there’s a new analytics reporting tool that Google will be using instead of their current program. AKA, lots to learn! Data gives perspective. Perspective gives […]
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Dear Human, Remember Who You Are: Why AI is No Cause for Panic

As a copywriter, the technological advancements in AI carry a certain amount of foreboding. I have never been one to buy into conspiracy theories or spend too much time thinking about the end of the world. Yet, the idea of an automated system that can do in seconds what I do in minutes or even […]
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Blogging Still Matters for Businesses

You may be wondering if blogging still matters for your business. Maybe you’ve been blogging for a while and still don’t have a large number of readers. Or maybe you’re considering blogging for the first time, but you’re overwhelmed by the thousands of blogs you already find from other, similar businesses. The short answer to […]
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Demystifying SEO: Understanding the Basics

SEO, Listicles, Remarketing, Golden Ratio, Omnichannel Marketing, Hamburger Menus, Inbound Marketing, PPC...the list of marketing jargon goes on and on. There are plenty of marketing industry terms and strategies that leave non-marketing folk wondering what the heck they even mean, let alone how to utilize them. Here at The Squad, we're all about making marketing […]
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4 Reasons Why I don't Blog

Blogging was birthed in 1997, or earlier depending on who you ask. They were previously called "weblogs" and since the late '90s, the amount of blogs on the web has grown exponentially. We're talking, by the billions. You may think this means this outlet is overused; that the space is oversaturated, and therefore, not something you […]
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The Tactics and Tools Behind Our SEO Practices

As a Digital Strategist, every day I work with an array of clients who all want one thing - to be known. My job is to help increase the visibility of our clients, growing website traffic through paid ads as well as organic search. If you have the means to execute a successful ad strategy […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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