Category: Blogging & SEO

What Are You Talking About? – SEO

A Guide to Marketing Terminology for Non-Marketers – Part 2: Search Engine Optimization This is the second blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
View More

Opening the Box: The Marketing Squad's Approach to Demystifying SEO

In 1935, Erwin Schrödinger invented a concept that would later be known as Schrödinger’s Cat. If you put a cat in a box with a radioactive substance that should kill the cat, but you never open the box, the cat is theoretically both dead and alive. Both options exist until you open the box.  Regardless […]
View More

SquadU Recap | People Pleaser: How to Write For Your Audience

“If it sounds like writing, I rewrite it.” – Elmore Leonard In our recent SquadU, I spoke about a recent copywriting course I took in addition to some nuggets of advice I’ve picked up during my time as a copywriter. The course I took was simple and designed to offer good reminders, tips, and tricks. […]
View More

Google Analytics is Changing the Game…Again

We are reaching yet another end of an era with the pending departure of Google Universal Analytics. You have probably asked yourself, what does that even mean? Essentially, it means there’s a new analytics reporting tool that Google will be using instead of their current program. AKA, lots to learn! Data gives perspective. Perspective gives […]
View More

Dear Human, Remember Who You Are: Why AI is No Cause for Panic

As a copywriter, the technological advancements in AI carry a certain amount of foreboding. I have never been one to buy into conspiracy theories or spend too much time thinking about the end of the world. Yet, the idea of an automated system that can do in seconds what I do in minutes or even […]
View More

It's 2022 and Content is Still King in Your Marketing

If you ever have to stop and consider whether or not your audience understands what your business does, then chances are you're lacking in content. When it comes to marketing your business, there are few greater assets than quality content. It is often your first point of contact with a potential client, be that a […]
View More
1 2 3 4
“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram