Category: Blogging & SEO

Trust, Transparency, and SEO Snake Oil

I recently attended a Google event that I found very informative. And while the primary Google representative could not share a lot of Google’s algorithm secrets, he did share some great insights. The good news, from my perspective, is that Google is continuing on their path towards rewarding relevant, timely, and sharable content. Of course, […]
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Take the Pressure Off Your Sales Team, Let Content Educate Your Prospects

Hopefully this blog will help you see how digital marketing and inbound methodologies can take the pressure off your sales team. I'm not aware of anything as effective as inbound marketing to generate leads, condition the market, shorten the sales cycle, and keep your sales team from cold-calling. With all the effective options in the […]
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The Power of Words in Marketing

All too often, people tend to underestimate the power that words can have when trying to increase their marketing success. Simple, catchy phrases can be enough to garner interest, and something as easy as changing one word in a sentence can have a huge impact on how well a product sells. People like words that […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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