Our idea guy. Joel is full of ideas and strategies for the social space, Google world, and in the realm of content marketing. He is a master at email workflows, and our resident landing page guru. Joel speaks into the strategies of all programs, and develops opportunities backed by research and analytics. When we reign him in, great results happen for our client programs. Joel also handles a lot of new business development and sales for us.
Joel is also a musician like Jay, and leads worship at Sojourn Community Church. He is married to Toby and has two sons named Ben and Ethan. He attends Sojourn Community Church Jtown Campus. Joel is also very involved with Iron Bell Ministries and is often found leading worship or prayer at the Iron Bell Farm. If not leading worship, or working, he’s usually quoting movies like Fletch or Caddy Shack.
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Read Joel’s Latest Posts:
The speed at which technology is advancing is astounding. The way consumers engage with companies and their marketing is changing just as fast. The ability for a consumer to block your efforts to reach them is increasing on most traditional platforms, like television and radio. Now most businesses are turning...Read More »
You are in small business, so you have to keep it simple. You have to be able to make it, sell it, and manage the money. You wear several hats and it is our job to help you simplify so you can do more with less. I am going to...Read More »
It’s not like you need more things to do, but if you have found Facebook to be a valuable tool for your small business then you should be looking for things that will simplify your time and tasks on social media. I put together five simple things every small business...Read More »
There a few important numbers that really impact your marketing decisions. Owners and marketers alike should know these numbers and keep an eye on them since they change every month or quarter. I am going to cover what I consider to be the two most important numbers and why your...Read More »
So many of our clients have extensive “frequently asked questions” (FAQs) on their websites because they took the time to address the questions their prospects and clients have. But often the FAQs are not as thorough as they should be. Using your blog to elaborate on the most asked questions...Read More »
Inbound marketing is always preaching that you should build your own audience, and while it is true that the audience you build on Facebook is not altogether yours, it still can have tremendous value. The people who like your content and your brand on Facebook can impact your business in...Read More »
I attended a seminar this week put on by Anna Bates of the National Christian Foundation and Mark Farrel of Ron Blue and Co. The talk was given by Jim Wise, Managing Director of Ronald Blue & Co.’s Orlando branch. Jim’s talk was to a room...Read More »
Are you a small business trying to rank for keywords for your industry? Have you experienced some success, a little success, or no success? There are some definite advantages to using Google Webmaster Tools that might just help your business get over some very real obstacles. First, let’s cover some...Read More »
There are hundreds of criteria for web pages ranking well in Google. Many of us know about the value of having authoritative back-links and how high traffic volume can impact page-rank, but there are many other criteria that we should also be focusing on. Two of these important factors that...Read More »
Your company might use LinkedIn, but do you really maximize the potential of this powerful social network? Most companies and individuals underestimate LinkedIn and do not invest fully in what it can do for their business. This topic is one I love to train and speak on with organizations because it can...Read More »
We spend so much time educating businesses on marketing to-dos, but we don’t want to leave out our friends with religious organizations. We see so many companies neglect their web presence and faith-based groups like churches are no exception. It used to be that having a website was just a...Read More »
For most of my history with The Content Squad, I have had a role that was primarily focused on our client’s strategic goals. In January, I was commissioned into a new role with our company. I still get to work with our clients on a monthly basis, but now I...Read More »