Most business owners have plenty of marketing ideas and no clear plan. Peyton builds the plan. As Director of Partner Marketing at The Squad, she's the strategic lead on her clients' accounts, the one who listens to where a business is trying to go and turns that into campaigns that actually get it there. She sets the direction, guides the creative, and owns the results.

Marketing gets overwhelming fast, and the temptation is to throw everything at the wall and hope something sticks. Peyton won't let you do that. She starts with what you're actually trying to accomplish, builds a plan around it, and stays with you while it works. You're not handed a strategy and left to run it on your own. You have someone in your corner who knows your business and is accountable for where it goes.

Peyton is married to Mark, and they have a Standard Poodle named Bruno. Outside of work, she's usually cooking, gardening, out for a walk, or playing pickleball.