Creative copywriting may not be your style. That's OK. If your culture is a fun one though, then I think some of your copy should reflect that. We all want to laugh. We all want to be entertained. Deep down, it's just a need we all have as humans. One of our partners, Jay Stewart, often quotes Jimmy Buffet who said, "If we couldn't laugh, we would all go insane." By the way, I love business partners who can quote scripture one minute and a rock star the next.
If it's the case that laughter can be a strength in your lead generation efforts, then taking advantage of fun, creative copywriting could be a big opportunity for your business. Rather than tell you how to write creative copy, which is totally personal and hard to teach, I'll opt for some great copywriting examples in the real business world.
- First up is my favorite that I've written about before, Jimmy Johns. Walking into their stores and ordering off their to go menu couldn't be more fun. Bravo to them for having fun and keeping it simple. Check out some of their copy here.
- Second, Vitamin Water. Reading their bottles lets me know these guys have fun. Most bottles seem to have a web of fun copy geared toward making you believe all you're missing in your life is a bottle in your bag or purse. That's the job of the marketing department, to make you believe you need (strikethrough) you have to have their product. Next time you're in the grocery aisle pick up a bottle and read it. You can read more copy on their website. Pardon the wonky flash. Not everyone rolls with inbound marketing principles of homepage design.
- Next up is a company called Zico that makes a delicious hydrating drink from coconut water. Here is an excerpt from the side of the bottle: "There was a time not long ago when you had to shimmy up a tree and machete-open a coconut to experience this miracle. Not anymore. We climbed the tree for you."
- Last is TeuxDeux. These guys created a cool application that may simplify your life, and they write hilarious web copy. This copy makes me laugh more than all the rest, but I had to list it last because if you go and read this page, you may have skipped the rest of my post. It's that funny to me. Please take five from your day and read the FAQs page.
Now your assignment is to integrate some fun copy onto your website, email marketing, and blog posts. Well, get going.
Need help? Why yes we can.
