What is Content Marketing?
Content marketing is the process of creating valuable, relevant, and consistent content that attracts and engages your audience.
Why should you care about content marketing?
An effective content strategy is one of the most impactful ways to connect with your target audience. When people connect with your brand, they are more likely to engage with your team.
Our approach to creating great content
The Marketing Squad has full-time content managers on staff who work directly with our clients to create content that aligns with their buyer personas and goals. This is a huge benefit to our clients because it allows us to spend time producing content of a higher quality. We do research, conduct interviews, and write with your personas in mind.
Using content to tie your marketing together and share it through the appropriate channels is a core service we provide for our clients.