Content marketing is the process of creating valuable, relevant, and consistent content that attracts and engages your audience.
An effective content strategy is one of the most impactful ways to connect with your target audience. When people connect with your brand, they are more likely to engage with your team.
The Marketing Squad has a full-time content manager on staff who works directly with our clients to create content that aligns with their buyer personas and goals. This is a huge benefit to our clients because it allows us to spend time producing content of a higher quality. We do research, conduct interviews, and write with your personas in mind.
Using content to tie your marketing together and share it through the appropriate channels is a core service we provide for our clients.