Category: Business Leadership

Outsourced Marketing That Sticks: Inside The Squad's Partner Process

Most business owners and leaders I talk to have been burned by marketing help at least once. They hired a freelancer who did great work until a bigger client pulled them away. They signed with an agency that sprinted toward a launch date and then went quiet. Or they brought someone in-house who left eighteen […]
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A Marketing Lesson from the College Football Playoff

At The Marketing Squad, we act as your outsourced marketing department. For our clients, we aren't the CEO. We aren't the Head Coach. We are your Offensive Coordinator, aligning the play calls with the vision and goals you have for your business. 
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Networking 101 - Avoid Assumptions and Embrace Discomfort

"In the end, it's not just about who you know but who you help and who helps you." - Reid Hoffman Networking is often seen as a daunting task, conjuring images of stuffy, awkward events where business cards are exchanged like currency. However, it doesn't have to be this way. Networking is about cultivating relationships […]
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Running Up the Score: How a 2023 Sales Plan Keeps You Winning

Developing a sales plan for many salespeople can seem daunting. After all, if you’ve sought out a career in sales it’s probably because you like being in front of people more than behind a computer screen. But the payoff is worth it, assuming you’ve considered all the factors that will help you win. I recently […]
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You Have an Opportunity to Refine Your Marketing Approach

2020 forced many small businesses to become focused in ways they didn’t imagine. I’m not gonna go into the obvious details that we’ve all lived through recently. You’re very well aware of them every day. At The Marketing Squad, we refined our approach during that time, and I’ll share how in this post. Hopefully you’ll […]
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5 Great– and Humorous– Examples of Working Remotely

If you're like us and you transitioned most (or all) of your business to working remotely at home for several months in 2020, we can relate to your unique experiences! Like you, some of our team has had to feed the kids or hold a baby on their knee while answering emails. We've tried to […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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