Category: Business Leadership

You Have an Opportunity to Refine Your Marketing Approach

2020 has forced many small businesses to become focused in ways they didn’t imagine last winter. I’m not gonna go into the obvious details that we’ve all lived through recently. You’re very well aware of them every day. At The Marketing Squad, we’ve refined our approach during this time, and I’ll share how in this […]
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5 Great– and Humorous– Examples of Working Remotely

If you're like us and you transitioned most (or all) of your business to working remotely at home for several months in 2020, we can relate to your unique experiences! Like you, some of our team has had to feed the kids or hold a baby on their knee while answering emails. We've tried to […]
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Creating a Client Experience that Comes Full Circle

Creating a Delightful Client Experience From A to Z Kevin Peterson has recently taken on the role of Vice President of Client Experience at The Marketing Squad. In this role, Kevin utilizes his gifts of creativity and leadership to better equip our team to delight our clients throughout their experience with The Squad. Everything I […]
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Vision and Alignment for a New Year

Every business has traditions. Some, they are aware of. Some, they just subconsciously do. We have a few of those around The Squad. The one I want to share today isn’t unique. I’m quite sure most businesses have some ceremony, action, or event that wraps up the previous year and looks forward to the next.  […]
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Keep Your Sales Team Happy, Hire An Outsourced Marketing Team

In the business world, there are some facts we all inherently understand about Sales. Sales create revenue, which leads to cash flow, which can, in turn, lead to profits. I remember hearing Peter Thomson put it this way when he spoke at a seminar years ago: Revenue is vanity, cash is sanity, but profit is […]
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Unleash The Power of An Outsourced Marketing Team

As a co-founder of The Squad, I've never been afraid to share our secret sauce. We're not making Big Macs, we're helping businesses grow and transparency is important to everything we do. Here at The Squad, we've found that our sweet spot is ongoing digital marketing partnerships. Many agencies claim to do it, but we've […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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