Category: Business Leadership

Networking 101 - Avoid Assumptions and Embrace Discomfort

"In the end, it's not just about who you know but who you help and who helps you." - Reid Hoffman Networking is often seen as a daunting task, conjuring images of stuffy, awkward events where business cards are exchanged like currency. However, it doesn't have to be this way. Networking is about cultivating relationships […]
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Running Up the Score: How a 2023 Sales Plan Keeps You Winning

Developing a sales plan for many salespeople can seem daunting. After all, if you’ve sought out a career in sales it’s probably because you like being in front of people more than behind a computer screen. But the payoff is worth it, assuming you’ve considered all the factors that will help you win. I recently […]
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A Step Worth Taking: The Squad Talks Setting Quality Goals for Your Business

Eight-time Olympic gold medalist Michael Phelps once said, “I think goals should never be easy, they should force you to work, even if they are uncomfortable at the time.” This idea of goals being uncomfortable hits home for many businesses. Why? Creating these goals cannot happen until we honestly ask ourselves what is working, what […]
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You Have an Opportunity to Refine Your Marketing Approach

2020 forced many small businesses to become focused in ways they didn’t imagine. I’m not gonna go into the obvious details that we’ve all lived through recently. You’re very well aware of them every day. At The Marketing Squad, we refined our approach during that time, and I’ll share how in this post. Hopefully you’ll […]
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5 Great– and Humorous– Examples of Working Remotely

If you're like us and you transitioned most (or all) of your business to working remotely at home for several months in 2020, we can relate to your unique experiences! Like you, some of our team has had to feed the kids or hold a baby on their knee while answering emails. We've tried to […]
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Creating a Client Experience that Comes Full Circle

Creating a Delightful Client Experience From A to Z Kevin Peterson has recently taken on the role of Vice President of Client Experience at The Marketing Squad. In this role, Kevin utilizes his gifts of creativity and leadership to better equip our team to delight our clients throughout their experience with The Squad. Everything I […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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