Category: Business Leadership

Vision and Alignment for a New Year

Every business has traditions. Some, they are aware of. Some, they just subconsciously do. We have a few of those around The Squad. The one I want to share today isn’t unique. I’m quite sure most businesses have some ceremony, action, or event that wraps up the previous year and looks forward to the next.  […]
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Keep Your Sales Team Happy, Hire An Outsourced Marketing Team

In the business world, there are some facts we all inherently understand about Sales. Sales create revenue, which leads to cash flow, which can, in turn, lead to profits. I remember hearing Peter Thomson put it this way when he spoke at a seminar years ago: Revenue is vanity, cash is sanity, but profit is […]
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Unleash The Power of An Outsourced Marketing Team

As a co-founder of The Squad, I've never been afraid to share our secret sauce. We're not making Big Macs, we're helping businesses grow and transparency is important to everything we do. Here at The Squad, we've found that our sweet spot is ongoing digital marketing partnerships. Many agencies claim to do it, but we've […]
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More than Branded Content, Crafting the Brand Experience

As a graphic designer, it’s impossible to walk into a storefront, visit a website or see a commercial without noticing the visual elements of the brand; however, you don’t need to be in the industry to experience a brand. All consumers subconsciously seek out brands that make us feel “cooler” or “smarter” or that represent […]
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Why You Need Core Values in Your Business

A few weeks back we started a series about foundational aspects of your business identity. We discussed the importance of a shared company vision. Next time around we’ll talk about your Core Focus, Niche, and Mission. In a few weeks, we’ll discuss your Company’s Marketing Strategy. Finally, we’ll wrap up this particular series with a post […]
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In Our Mind The Squad is Going to Carolina

Aside from being a great James Taylor hit, it’s also a thing for The Marketing Squad in 2019. The ownership of The Squad over the years always had a vision of opening up another office in another city. I elaborated a bit on this back in early January when we wrote about Jud rejoining the […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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