A few weeks back we started a series about foundational aspects of your business identity. We discussed the importance of a shared company vision. Next time around we’ll talk about your Core Focus, Niche, and Mission. In a few weeks, we’ll discuss your Company’s Marketing Strategy. Finally, we’ll wrap up this particular series with a post on EOS. EOS is the Entrepreneurial Operating System that we’ve been implementing the last 6 months here at The Squad. In this post though, we want to address the topic of Core Values.
We’ll answer the following questions:
The Core Values at The Marketing Squad came about almost by accident. I guess you could say it was amidst a time of turmoil that we found a chance to gain clarity amongst ourselves. We took the better part of an overnight retreat at the Louisville Marriott East to put index cards and sticky notes all over a table and wall. We cut and sliced and diced until 8 remained. Some say you only need 5-7. We settled on 8 and wouldn’t trade a single one. We’ve never felt like we needed a 9th. So I guess that’s telling.
In order to see if we had the "right people in the right seats on the bus," we took to the exercise of determining our Core Values. The goal was to see if we were on the same page. The goal was a conversation starter. The end results was a beautiful expression of 8 Core Values that have guided our business ever since.
It’s hard to know your common thread as an organization if you don’t have shared Core Values. People can get behind a vision, but it doesn’t mean they will attack the goals and objectives in a common way. Core Values assure you have a chance to win as a team. Not having them could mean half your organization is heading in the wrong direction.
I don’t know that our method was the best, but the end result turned out just fine. Whether you’re implementing Gazelles Scaling Up or EOS, or some other system, they should point you to some version of building your Core Values.
If you don’t think your ownership or leaders can pull this off, don’t be afraid to ask for help. We lean on Daniel Montgomery and Lauren Tharp of Leadership Reality to help facilitate many of our discussions around topics like this.
You can have reminders on your website or signs put on the wall, but it will all fall flat if you don’t live them out day in and day out.
If you’re curious about our Core Values, here they are in all their glory.
Here is a quick video where we discuss them further. Stay tuned next time for our post on Core Focus, Niche, and Mission.
Are you interested in learning more about how our Core Values impact the way we serve our clients? Let's grab coffee. I'd love to learn how your business' mission and our Core Values compliment each other.