Category: SquadTalk

Building a Simple Sales Process

Simple Sales Process In this episode of Squad Talks … over coffee, Kevin and I discuss Sales Process, Tools, and Support.  We talk about how The Squad has organized its sales process, the tools we use, the tools we sell and support, and the special role we’ve created to help administer our sales team/process and […]
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5 Ways Marketing Should Be Supporting Your Sales Team

Ways Marketing Should Support Your Sales Team Marketing and Sales. Sales and Marketing. Are they two sides of the same coin? Or are these two core business functions better understood through another paradigm? Perhaps the age-old debate of the chicken and the egg is more fitting here? Which comes first after all? Does Marketing precede […]
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Running Up the Score: How a 2023 Sales Plan Keeps You Winning

Developing a sales plan for many salespeople can seem daunting. After all, if you’ve sought out a career in sales it’s probably because you like being in front of people more than behind a computer screen. But the payoff is worth it, assuming you’ve considered all the factors that will help you win. I recently […]
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Striving for Momentum: An Introduction to the Flywheel

The idea of a marketing “funnel” is an age-old concept. Put potential customers at the top of the funnel and see how many go through the process and fall out at the end. The problem with this idea is the total lack of momentum. Customers fall out, and then who’s left to go back in? […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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