“I have to consider the client’s audience and how they would react to what I’m designing.” This is what our Graphic Designer, Emily Albiero said when asked how her role as graphic designer goes hand in hand with helping our clients’ businesses grow. How Graphic Design Reaches Your Customer Just like determining your brand’s messaging, […]
If someone gave you the task of developing a brand from the ground up, where would you start? It can be fun to think about colors and fonts. Catchy slogans. Signage. It'd be tempting to start there. But those are not brand fundamentals. Like most things in life, though, you must first begin with values […]
As we know from the previous episode in our branding series, logos are just the tip of the iceberg when it comes to a business' brand. We believe every business should invest time in brand messaging. That’s what Kevin and Alea discuss in their episode of SquadTalks over Coffee. What is Brand Messaging? Simply put, […]
Sit down and sip with the New SquadTalks Series! We recently kicked off a new series of SquadTalks over Coffee discussing brand guidelines. If you haven’t watched the first episode, take a coffee break now with Chief Storyteller, Bryce Raley; and Media Designer, Taylor Bieschke, as they discuss branding being foundational to your marketing and the […]
Occasionally, I am asked where I go for inspiration in order to stay on top of current design trends. In those moments, I tend to feel like Sarah Palin being grilled by Katie Couric. C: "I was curious, what newspapers and magazines did you regularly read ... to stay informed and to understand the world?" […]
Who are you? What do you do? Why should I care? Those are the three questions that your brand should always answer. These questions define you, your products/services, and capabilities. It doesn't matter if you're publishing a blog, posting on Facebook, launching a new product, or redesigning your website, one thing should always consistent - […]
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