Brand Guidelines can Strengthen Your Business | New SquadTalks Series

The Marketing Squad
By: The Marketing Squad
Reading Time: 2 minutes

Sit down and sip with the New SquadTalks Series! We recently kicked off a new series of SquadTalks over Coffee discussing brand guidelines. 

If you haven’t watched the first episode, take a coffee break now with Chief Storyteller, Bryce Raley; and Media Designer, Taylor Bieschke, as they discuss branding being foundational to your marketing and the longevity of your business.

The Marketing Squad was Born

We also take you through a walk through our own branding history. Before we became The Marketing Squad, we were known as The Content Squad. 

In order to expand our reach and the services we were known for, we decided to rebrand which included a new name in 2016.

Over the years, we’ve also defined and refined the look and feel of the brand with color, typography, imagery, and key messages. Feeling stronger than ever about a brand, we recently created a Brand Guidebook (or brand bible, if you will) It’s extremely useful for aligning all our team members and that we do with our brand guidelines. We’d love to share more about this asset with you.

How Branding Guides Your Marketing

Bryce and Taylor cover ways to honor your brand and how to use brand standards to grow your business by defining and amplifying it to your audience. Take note of a few points in the idle of the video:

  • First, Taylor explains how messaging in a video is always present, with or without words or speaking. The look and feel you radiate to viewers is a representation of your brand. How you want an audience to view or remember you can be done effectively with video
  • They pose the question if it’s possible to maintain individuality and creativity while upholding brand standards.
  • Additionally, Bryce mentions Scott Stratten, the founder of UnMarketing, who said many years ago that your brand is the entire experience of your business. Individuals interacting with your business are going to remember everything, good and bad. Logos are great, but they are not everything.

Brand guidelines are extremely helpful to any brand, whether it be a start-up or an established company. The key to a strong brand is consistency.

Remember, every individual of a company is a representation of your brand. Also remember that every time someone visits your website, meets a team member, or sees a post or email from your company, they’re having an experience with your business. How do you want them to feel? What will they remember about you? The more intentionally you answer these questions the more likely your brand will stick with people for years to come.

Be sure to watch the video for the full discussion on this important topic!


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