5 Key Functions of Marketing At The Marketing Squad, we stress outcomes over activity. It’s a part of our Strategic Doer core value. Sure, what you do is important, but in life, it matters far less what kept you busy and far more what you accomplished. Case in point, no one seems to care how […]
Ways Marketing Should Support Your Sales Team Marketing and Sales. Sales and Marketing. Are they two sides of the same coin? Or are these two core business functions better understood through another paradigm? Perhaps the age-old debate of the chicken and the egg is more fitting here? Which comes first after all? Does Marketing precede […]
Developing a sales plan for many salespeople can seem daunting. After all, if you’ve sought out a career in sales it’s probably because you like being in front of people more than behind a computer screen. But the payoff is worth it, assuming you’ve considered all the factors that will help you win. I recently […]
We started a little tradition at The Squad a few years back. It’s amazing how time flies. We said we’d sum up the year in a fun way. We’d come up with some stats, memories and the like that helped us remember the year and put it in the books so to speak. We decided […]
A recent search of the internet told me that when watching a video people absorb 95% of the intended message. I also learned that 84% of people who watched an explainer video made a purchasing decision afterward. I even discovered that videos in ad campaigns increased sales by 34%. So while 64% of all statistics […]
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