The Marketing Squad
Digital marketing is an essential component of your overall marketing strategy. Choosing the right marketing partner to tell your brand’s story is critical. It is important that you know the right questions to ask and key things to look for when choosing the right digital marketing agency to align with. Below are seven key questions that will help you make your decision.
What are your goals in partnering with a digital marketing agency?
Before setting up discovery meetings with different agencies, you need to know three key things:
- Why do you want to hire a digital marketing agency?
- What do you want them to do for you?
- What is your budget?
The answers to these questions will help you and the agency dialogue about how to leverage digital marketing to build your brand.
What questions are they asking?
The quality and depth of questions you are asked by the agency will give you clues about their overall understanding of digital marketing and how they may be able to apply it to telling your brand’s story.
What does winning looking like?
Before investing in a marketing or business initiative, you have to have an end goal in mind. Whether it is generating more leads for your sales team, increasing e-commerce sales, or generating more brand awareness, you and the agency have to know what you are trying to accomplish.
How do they measure success?
Data is the backbone of successful marketing strategies. Ask the agency what kind of tools they use to assess marketing performance. You also need to know how often and in what manner that data will be presented to you.
Do you trust them?
Based on your perception of the agency and your interactions with them, do you believe they will be able to deliver results?
Do you believe they will be transparent if things are not going according to plan?
Do you like them?
Depending on how much marketing you want the agency to do for your brand, you or members of your team will be spending a lot of time working with agency team members. You need to be comfortable working closely with the agency’s team on a regular basis.
Do they practice what they preach?
Invest some time exploring the agency’s social media channels, website, blog, and other digital channels. Do you like what you see? Do you feel that what you experience in the sales process aligns with what they are doing?
Choosing the right digital marketing agency is an important decision for every organization that chooses to outsource marketing functions.
Making the wrong choice can cost you time, money, and negatively impact your brand.
Not many business owners would think about it, so I like that one of the questions that the article asks is about whether or not they trust the digital marketing service. After all, when you hire a marketing service you are relying on them to represent your brand or business in the best way possible through advertising. Because of this, you have to make sure that you trust them to do the work that you need them to do.
This article was very helpful and had very good pointers which I will consider before getting online marketing services, Thank you for sharing your deep knowledge on this subject.
It’s true that digital marketing is an essential component of my jam business. I think I’ll hire an agency that will help me fulfill my goal of getting new customers online. Hopefully, they can help me measure my success so that I can assess if I should still sell my jams online or not.
Thanks for the tip to choose a digital marketing agency we can trust. The company I work for want to improve our online presence. Your tips will help us find a good digital marketing agency to work with.
I like that you said that before investing in a marketing or business initiative, you have to have an end goal in mind. I think that knowing what you wanted would help you choose a digital marketing agency that specialized in what you needed and so could do a better job for your business. I think it would also help make sure that you were both on the same page and that you could communicate better which would also give you a better end result as well. Thanks for the tips on what to look for when hiring a digital marketing company.