What is Social Media Marketing?
Social media marketing is simply meeting your target audience where they are.
The designation of a business as being b2b or b2c is something people tend to get hung up on. We like to think that we’re all just people, talking to other people. Even if you are a “b2b” business, you’re not talking to the business on social media, but the people who run it.
Getting past the labels and realizing that people, everywhere, all over the world, are conversing on social media each and every day, should help you recognize how important it is for your business to be part of the conversation.
Why should you care about social media marketing?
Social is now the top internet activity. Americans spend more time on social media than any other major internet activity, including email.
Sixty-percent of social media time is spent not on desktop computers but on smartphones and tablets. Facebook has 1.2 billion monthly active users.
Social media allows you to meet buyers where they are and talk to them in real time.
Our approach to social media marketing
The Marketing Squad works with clients to establish, brand, and equip them to use the appropriate social media channels for their business. Our approach to social media is much like any other. Initially, it becomes part of your content strategy with its own editorial calendar for planning shared content. We can also engage with your audience and find conversations your business should be a part of. Down the road, if using paid social ads becomes something that would be beneficial, we’ll have that conversation with you.
The point is, the possibilities of using social to grow your business are endless. Our job is to help you find your sweet spot in the social space so you can meet your buyers where they are.