Category: Marketing Strategy

Google My Business – Why It Matters And Where To Start

Brief Overview Google My Business is critical to the digital presence of any business. Your Google My Business  account is the first thing people see when they search for your business and it is important to present them with basic information to visit, shop, or call you.  One other benefit is that local SEO rankings […]
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You Have an Opportunity to Refine Your Marketing Approach

2020 has forced many small businesses to become focused in ways they didn’t imagine last winter. I’m not gonna go into the obvious details that we’ve all lived through recently. You’re very well aware of them every day. At The Marketing Squad, we’ve refined our approach during this time, and I’ll share how in this […]
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4 Things Your Website Should Have

Website Design: 4 Things Your Website Should Have Your website is the hub for your business presence online, which is why today we're going to chat about our approach to website design and the 4 things your website should do. There are many tactics that help connect a potential customer with your business, such as […]
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The Slow Burn: Website SEO & Content Marketing

Website SEO & Content Marketing– The Slow Burn Are you ready to get a little bit technical? Let's talk about website SEO. If you’re a normal person and not a marketing weirdo like me, you might not use terms like SEO, domain authority, content marketing, Google ranking, etc., on a regular basis! But, if you’re […]
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The Fast Burn: Why Digital Advertising & Paid Search Matters for Your Business

If you’re in the world of marketing, you might be reading this blog because you’re a little confused by the title... Let’s be honest, digital advertising, paid search, and the fast burn are all (pretty much) the same thing. If you’re not in the world of marketing, you may have heard these terms and other […]
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Stale and ZESTLESS…

Has Your Brand Become Stale? I did a recent Thesaurus lookup on the word “stale” and these synonyms magically appeared: musty - smelly - sour - stagnant - watery - dried - dry - faded - parched - rank - reeking - spoiled - stinking - fetid - flat - fusty - hard - insipid […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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