Category: Marketing Strategy

The Essential Elements of a Marketing Plan

6 Essential Elements of an Effective Marketing Plan If you’re going on a journey, you need to be sure you’ve packed everything you need or have a plan to get what you need somewhere along the way. The same is true of your marketing. You need a marketing plan. You can’t simply set out someday […]
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Striving for Momentum: An Introduction to the Flywheel

The idea of a marketing “funnel” is an age-old concept. Put potential customers at the top of the funnel and see how many go through the process and fall out at the end. The problem with this idea is the total lack of momentum. Customers fall out, and then who’s left to go back in? […]
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Google My Business – Why It Matters And Where To Start

Brief Overview Google My Business is critical to the digital presence of any business. Your Google My Business  account is the first thing people see when they search for your business and it is important to present them with basic information to visit, shop, or call you.  One other benefit is that local SEO rankings […]
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You Have an Opportunity to Refine Your Marketing Approach

2020 forced many small businesses to become focused in ways they didn’t imagine. I’m not gonna go into the obvious details that we’ve all lived through recently. You’re very well aware of them every day. At The Marketing Squad, we refined our approach during that time, and I’ll share how in this post. Hopefully you’ll […]
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4 Things Your Website Should Have

Website Design: 4 Things Your Website Should Have Your website is the hub for your business presence online, which is why today we're going to chat about our approach to website design and the 4 things your website should do. There are many tactics that help connect a potential customer with your business, such as […]
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The Slow Burn: Website SEO & Content Marketing

Website SEO & Content Marketing– The Slow Burn Are you ready to get a little bit technical? Let's talk about website SEO. If you’re a normal person and not a marketing weirdo like me, you might not use terms like SEO, domain authority, content marketing, Google ranking, etc., on a regular basis! But, if you’re […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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