Category: Marketing Strategy

The Fast Burn: Why Digital Advertising & Paid Search Matters for Your Business

If you’re in the world of marketing, you might be reading this blog because you’re a little confused by the title... Let’s be honest, digital advertising, paid search, and the fast burn are all (pretty much) the same thing. If you’re not in the world of marketing, you may have heard these terms and other […]
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Stale and ZESTLESS…

Has Your Brand Become Stale? I did a recent Thesaurus lookup on the word “stale” and these synonyms magically appeared: musty - smelly - sour - stagnant - watery - dried - dry - faded - parched - rank - reeking - spoiled - stinking - fetid - flat - fusty - hard - insipid […]
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Keep Your Sales Team Happy, Hire An Outsourced Marketing Team

In the business world, there are some facts we all inherently understand about Sales. Sales create revenue, which leads to cash flow, which can, in turn, lead to profits. I remember hearing Peter Thomson put it this way when he spoke at a seminar years ago: Revenue is vanity, cash is sanity, but profit is […]
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2019 Marketing Conferences and Events: Our Top Five in a Nutshell

As marketing professionals, it’s important to leave the HQ every so often to collaborate with other creatives to hear new ideas, find out what’s trending in other cities, and to get some new creative juices flowing. Every year, thousands of marketing related events take place around the world. We decided to gauge interest in 2019 […]
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More than Branded Content, Crafting the Brand Experience

As a graphic designer, it’s impossible to walk into a storefront, visit a website or see a commercial without noticing the visual elements of the brand; however, you don’t need to be in the industry to experience a brand. All consumers subconsciously seek out brands that make us feel “cooler” or “smarter” or that represent […]
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4 Content Marketing Trends That Will Impact 2017

The world of content and digital marketing continues to quickly evolve and change.  Here are a few trends that are likely to continue and increase this year. 1) Video Video has played a role in content marketing and telling stories for years. One of the pioneers in using video to promote and sell a product […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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