Category: Marketing Strategy

Do You Hear What I Hear?

How many times have you said or heard, "Don't go there, their customer service is terrible." Or how about, "I love them! You have to try them out." Word of mouth can be your best friend or your worst enemy. Which, as a company, it should be your best friend since people are more likely […]
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Benefits of an Annual Marketing Plan

"If you fail to plan, you are planning to fail!" ― Benjamin Franklin 2016 seems to have flown by and if you haven’t already, it’s time to focus on a plan for 2017. Regardless of your industry, developing an annual plan for your sales and marketing is key to having a successful year. Here are […]
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Is Marketing A Line Item In Next Year's Budget?

If your business is like our business, then the key leadership team or owners are likely sitting down this month and laying out goals and budgets for 2017. If you operate your business on a calendar year versus your tax year (for C corps) then this post will hopefully catch you at just the right […]
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3 Tips and Tricks to Increase Attendance at Your Next Event

You know that sigh of relief you get after an event you planned is over? You've seen all of your hard work come to fruition, and all that's left to do is tie up loose ends. I had one of those moments recently. After months of planning a Non-Profit Fair, with the purpose of connecting […]
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Two Numbers That Matter Most To Owners And Marketers

There a few important numbers that really impact your marketing decisions. Owners and marketers alike should know these numbers and keep an eye on them since they change every month or quarter. I am going to cover what I consider to be the two most important numbers and why your business should be tracking them […]
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Is Marketing Art, Science, or Both?

In this week's podcast, we ask the question: Is marketing art, science, or a combination of both? During our discussion, we came to the conclusion that it is both art and science; however, you will want to hear how we came to that conclusion. Our featured interview this week is with a very talented designer, […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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