Category: Digital Marketing

Running Up the Score: How a 2023 Sales Plan Keeps You Winning

Developing a sales plan for many salespeople can seem daunting. After all, if you’ve sought out a career in sales it’s probably because you like being in front of people more than behind a computer screen. But the payoff is worth it, assuming you’ve considered all the factors that will help you win. I recently […]
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Google Analytics is Changing the Game…Again

We are reaching yet another end of an era with the pending departure of Google Universal Analytics. You have probably asked yourself, what does that even mean? Essentially, it means there’s a new analytics reporting tool that Google will be using instead of their current program. AKA, lots to learn! Data gives perspective. Perspective gives […]
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Dear Human, Remember Who You Are: Why AI is No Cause for Panic

As a copywriter, the technological advancements in AI carry a certain amount of foreboding. I have never been one to buy into conspiracy theories or spend too much time thinking about the end of the world. Yet, the idea of an automated system that can do in seconds what I do in minutes or even […]
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Striving for Momentum: An Introduction to the Flywheel

The idea of a marketing “funnel” is an age-old concept. Put potential customers at the top of the funnel and see how many go through the process and fall out at the end. The problem with this idea is the total lack of momentum. Customers fall out, and then who’s left to go back in? […]
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Google My Business – Why It Matters And Where To Start

Brief Overview Google My Business is critical to the digital presence of any business. Your Google My Business  account is the first thing people see when they search for your business and it is important to present them with basic information to visit, shop, or call you.  One other benefit is that local SEO rankings […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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