If you aren’t a fan of sports analogies, brace yourself. While sometimes they aren’t exactly helpful like, “You just gotta want it more,” they can also be a helpful tool to create a clear picture. Even if you aren’t a sports fanatic, you know what a Quarterback is. They are the most important players on […]
5 Key Functions of Marketing At The Marketing Squad, we stress outcomes over activity. It’s a part of our Strategic Doer core value. Sure, what you do is important, but in life, it matters far less what kept you busy and far more what you accomplished. Case in point, no one seems to care how […]
In 1935, Erwin Schrödinger invented a concept that would later be known as Schrödinger’s Cat. If you put a cat in a box with a radioactive substance that should kill the cat, but you never open the box, the cat is theoretically both dead and alive. Both options exist until you open the box. Regardless […]
“If it sounds like writing, I rewrite it.” – Elmore Leonard In our recent SquadU, I spoke about a recent copywriting course I took in addition to some nuggets of advice I’ve picked up during my time as a copywriter. The course I took was simple and designed to offer good reminders, tips, and tricks. […]
We are reaching yet another end of an era with the pending departure of Google Universal Analytics. You have probably asked yourself, what does that even mean? Essentially, it means there’s a new analytics reporting tool that Google will be using instead of their current program. AKA, lots to learn! Data gives perspective. Perspective gives […]
As a copywriter, the technological advancements in AI carry a certain amount of foreboding. I have never been one to buy into conspiracy theories or spend too much time thinking about the end of the world. Yet, the idea of an automated system that can do in seconds what I do in minutes or even […]
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