Brief Overview Google My Business is critical to the digital presence of any business. Your Google My Business account is the first thing people see when they search for your business and it is important to present them with basic information to visit, shop, or call you. One other benefit is that local SEO rankings […]
As we know from the previous episode in our branding series, logos are just the tip of the iceberg when it comes to a business' brand. We believe every business should invest time in brand messaging. That’s what Kevin and Alea discuss in their episode of SquadTalks over Coffee. What is Brand Messaging? Simply put, […]
2020 has forced many small businesses to become focused in ways they didn’t imagine last winter. I’m not gonna go into the obvious details that we’ve all lived through recently. You’re very well aware of them every day. At The Marketing Squad, we’ve refined our approach during this time, and I’ll share how in this […]
Website Design: 4 Things Your Website Should Have Your website is the hub for your business presence online, which is why today we're going to chat about our approach to website design and the 4 things your website should do. There are many tactics that help connect a potential customer with your business, such as […]
Website SEO & Content Marketing– The Slow Burn Are you ready to get a little bit technical? Let's talk about website SEO. If you’re a normal person and not a marketing weirdo like me, you might not use terms like SEO, domain authority, content marketing, Google ranking, etc., on a regular basis! But, if you’re […]
If you’re in the world of marketing, you might be reading this blog because you’re a little confused by the title... Let’s be honest, digital advertising, paid search, and the fast burn are all (pretty much) the same thing. If you’re not in the world of marketing, you may have heard these terms and other […]
