Category: Digital Marketing

What Are You Talking About? – SEO

A Guide to Marketing Terminology for Non-Marketers – Part 2: Search Engine Optimization This is the second blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
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Leveraging Your Marketing Automation Tool for Efficiency and Growth

Previously we shared about what exactly marketing automation is and how to select the right tool for your unique needs. Having the right tool is one thing. In many ways the selection process is the easy part. Leveraging your selected tool the way it is intended is everything. A primary consideration when utilizing any form […]
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Choosing the Right Marketing Automation Tools to Streamline Your Efforts

When it’s time to scale your business, you’ll often go in search of a tool or resource to help you grow. The term “automation” or “automated” will likely grab your attention in your search.  These words have essentially become buzzwords in our fast-paced, done-for-me digital age, but it's important to understand what exactly is being […]
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The Essential Elements of a Marketing Plan

6 Essential Elements of an Effective Marketing Plan If you’re going on a journey, you need to be sure you’ve packed everything you need or have a plan to get what you need somewhere along the way. The same is true of your marketing. You need a marketing plan. You can’t simply set out someday […]
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Is the Quarterback on Your Website Making the Right Passes?

If you aren’t a fan of sports analogies, brace yourself. While sometimes they aren’t exactly helpful like, “You just gotta want it more,” they can also be a helpful tool to create a clear picture. Even if you aren’t a sports fanatic, you know what a Quarterback is. They are the most important players on […]
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The Five Things Marketing Should Be Accomplishing for Your Business

5 Key Functions of Marketing At The Marketing Squad, we stress outcomes over activity. It’s a part of our Strategic Doer core value. Sure, what you do is important, but in life, it matters far less what kept you busy and far more what you accomplished. Case in point, no one seems to care how […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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