“The news of my death has been greatly exaggerated.” – Email (maybe) Email marketing is more important now than it ever has been. There was a time when pontificators predicted the eventual death of email. Social media platforms were gaining a stronghold as adoption among the general public was expanding exponentially. Shortly thereafter smartphones began […]
A Guide to Marketing Terminology for Non-Marketers – Part 2: Search Engine Optimization This is the second blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
Previously we shared about what exactly marketing automation is and how to select the right tool for your unique needs. Having the right tool is one thing. In many ways the selection process is the easy part. Leveraging your selected tool the way it is intended is everything. A primary consideration when utilizing any form […]
When it’s time to scale your business, you’ll often go in search of a tool or resource to help you grow. The term “automation” or “automated” will likely grab your attention in your search. These words have essentially become buzzwords in our fast-paced, done-for-me digital age, but it's important to understand what exactly is being […]
6 Essential Elements of an Effective Marketing Plan If you’re going on a journey, you need to be sure you’ve packed everything you need or have a plan to get what you need somewhere along the way. The same is true of your marketing. You need a marketing plan. You can’t simply set out someday […]
If you aren’t a fan of sports analogies, brace yourself. While sometimes they aren’t exactly helpful like, “You just gotta want it more,” they can also be a helpful tool to create a clear picture. Even if you aren’t a sports fanatic, you know what a Quarterback is. They are the most important players on […]
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