Category: Digital Marketing

Top 5 Things to Do Before Your Next Trade Show

Trade shows can create major opportunities for your business—but simply showing up is not enough. Imagine if your top ten prospects were all in one place at the exact same time. You need a strategy that helps you attract their attention, start meaningful conversations, and turn that booth traffic into qualified leads. A successful trade […]
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Why Outsourced Marketing is the Ultimate Partnership for Your Business

As a business owner, you already wear a dozen different hats. Between managing operations, supporting your team, and serving your customers, finding the time to build and execute a comprehensive marketing strategy can feel impossible. That’s where we come in. At The Marketing Squad, our mission is to partner with our clients to tell their […]
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The Cookie-Cutter Trap in Marketing

We're living in a day and age where everyone is talking about AI, automation, templatizing, productizing, and doing more with less. Log on any social platform. Look at your inbox. The great majority of the content is telling you this is the path forward. A custom approach can sound like a risky choice in a […]
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3 Reasons You Should Be Utilizing Email Marketing Now and Into the Future

Email marketing is more important now than it ever has been. There was a time when pontificators predicted the eventual death of email. Social media platforms were gaining a stronghold as adoption among the general public was expanding exponentially. Shortly thereafter smartphones began finding their way into the palm of consumers. People had the ability […]
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What Are You Talking About? – SEO

A Guide to Marketing Terminology for Non-Marketers – Part 2: Search Engine Optimization This is the second blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
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Leveraging Your Marketing Automation Tool for Efficiency and Growth

Previously we shared about what exactly marketing automation is and how to select the right tool for your unique needs. Having the right tool is one thing. In many ways the selection process is the easy part. Leveraging your selected tool the way it is intended is everything. A primary consideration when utilizing any form […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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