Category: Digital Marketing

Is the Quarterback on Your Website Making the Right Passes?

If you aren’t a fan of sports analogies, brace yourself. While sometimes they aren’t exactly helpful like, “You just gotta want it more,” they can also be a helpful tool to create a clear picture. Even if you aren’t a sports fanatic, you know what a Quarterback is. They are the most important players on […]
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The Five Things Marketing Should Be Accomplishing for Your Business

5 Key Functions of Marketing At The Marketing Squad, we stress outcomes over activity. It’s a part of our Strategic Doer core value. Sure, what you do is important, but in life, it matters far less what kept you busy and far more what you accomplished. Case in point, no one seems to care how […]
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Opening the Box: The Marketing Squad's Approach to Demystifying SEO

In 1935, Erwin Schrödinger invented a concept that would later be known as Schrödinger’s Cat. If you put a cat in a box with a radioactive substance that should kill the cat, but you never open the box, the cat is theoretically both dead and alive. Both options exist until you open the box.  Regardless […]
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SquadU Recap | People Pleaser: How to Write For Your Audience

“If it sounds like writing, I rewrite it.” – Elmore Leonard In our recent SquadU, I spoke about a recent copywriting course I took in addition to some nuggets of advice I’ve picked up during my time as a copywriter. The course I took was simple and designed to offer good reminders, tips, and tricks. […]
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Google Analytics is Changing the Game…Again

We are reaching yet another end of an era with the pending departure of Google Universal Analytics. You have probably asked yourself, what does that even mean? Essentially, it means there’s a new analytics reporting tool that Google will be using instead of their current program. AKA, lots to learn! Data gives perspective. Perspective gives […]
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Dear Human, Remember Who You Are: Why AI is No Cause for Panic

As a copywriter, the technological advancements in AI carry a certain amount of foreboding. I have never been one to buy into conspiracy theories or spend too much time thinking about the end of the world. Yet, the idea of an automated system that can do in seconds what I do in minutes or even […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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