Trust, Transparency, and SEO Snake Oil

I recently attended a Google event that I found very informative. And while the primary Google representative could not share a lot of Google’s algorithm secrets, he did share some great insights. The good news, from my perspective, is that Google is continuing on their path towards rewarding relevant, timely, and sharable content. Of course, it also needs to be well-optimized.

At this same event, I was able to network with some folks that need help with their website and navigating the confusing waters of SEO and digital marketing. Two out of the four people that I was able to have a meaningful dialogue with had been burned by an SEO company that over-promised and under-delivered. After asking a few questions, it was easy to see why they would be on the defense when talking with someone about their website and getting it found by people that matter to their business.

Watch Out!

You may have noticed that the title of this post is inconsistent. Because SEO "snake oil" type of services do not coincide with trust or transparency. Quite the opposite. In fact, if someone is discussing how they can help you with SEO in very vague non-transparent terms, then please beware. If you are being promised a page one listing on Google’s organic results, then definitely beware.

On the other hand, if you’re being consulted or advised by someone that is open, transparent, and realistic about what they can or cannot do, then they’re probably worth a listen. The next step would be determining how well they know their stuff by doing a little research on them and what they’re recommending. After that, find out who they’ve helped and built trust with in the past.

Here at The Squad we are an "open book" when it comes to serving our clients. Mainly because we want to create a win – win scenario that leads to long lasting relationships. Our approach is to start with your business development sales objectives and then formulate a realistic plan based on those primary objectives. Interested in our methods? Feel free to contact us.