The Marketing Squad is a marketing agency specializing in digital marketing strategies, website design, and content creation all with a focus on inbound lead generation.
There is nothing better than attending an event and walking away with a load of golden nuggets that can make your business better. Chick-fil-a takes the prize of “Best Nuggets Ever,” but for best business nuggets I vote for Charlotte Regional Business Alliance and their “Reach Customers Online with …
In 2019, companies of all sizes can now afford to produce high-quality video content to tell their stories. The rapid increase in accessibility to professional gear has made beautiful and meaningful stories not just the exports of expensive Hollywood productions. Nowadays companies are using video …
As a graphic designer, it’s impossible to walk into a storefront, visit a website or see a commercial without noticing the visual elements of the brand; however, you don’t need to be in the industry to experience a brand. All consumers subconsciously seek out brands that make us feel “cooler” or …
A few weeks back we started a series about foundational aspects of your business identity. We discussed the importance of a shared company vision. Next time around we’ll talk about your Core Focus, Niche, and Mission. In a few weeks, we’ll discuss your Company’s Marketing Strategy. Finally, we’ll …
It's estimated that more than 30,000 new consumer products are introduced to the marketplace every year. Platforms like Kickstarter and Indiegogo are popping up left and right to help entrepreneurs fund their fresh ideas. The opportunities to succeed in the marketplace are there, but if you want to …
SEO, Listicles, Remarketing, Golden Ratio, Omnichannel Marketing, Hamburger Menus, Inbound Marketing, PPC...the list of marketing jargon goes on and on. There are plenty of marketing industry terms and strategies that leave non-marketing folk wondering what the heck they even mean, let alone how to …
In the business world, there are some facts we all inherently understand about Sales. Sales create revenue, which leads to cash flow, which can, in turn, lead to profits. I remember hearing Peter Thomson put it this way when he spoke at a seminar years ago: Revenue is vanity, cash is sanity, but …
