A Guide to Marketing Terminology for Non-Marketers – Part 1: Sales & Marketing This is the first blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
Previously we shared about what exactly marketing automation is and how to select the right tool for your unique needs. Having the right tool is one thing. In many ways the selection process is the easy part. Leveraging your selected tool the way it is intended is everything. A primary consideration when utilizing any form […]
When it’s time to scale your business, you’ll often go in search of a tool or resource to help you grow. The term “automation” or “automated” will likely grab your attention in your search. These words have essentially become buzzwords in our fast-paced, done-for-me digital age, but it's important to understand what exactly is being […]
5 Key Functions of Marketing At The Marketing Squad, we stress outcomes over activity. It’s a part of our Strategic Doer core value. Sure, what you do is important, but in life, it matters far less what kept you busy and far more what you accomplished. Case in point, no one seems to care how […]
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