Why You Should Choose an Official Google Partner Agency

Here at The Squad, we employ a variety of digital marketing tactics to help our clients tell their story and grow their business. Digital advertising is just one of the tactics we use to do this, and we're excited to say that we have taken our Google Ads services to the next level! Recently, we became certified Google Partners!

What does this mean for you? Well, if you are one of our clients or someone looking for help with digital marketing, then our Google Partner certification means many good things. Read on to learn more about the Google Partner Badge and why you should choose a Goole Partner certified agency.

How do you become a certified Google Partner?

Google awards the Google Partner badge to an agency (or individual) who meets rigorous standards for advertising and product knowledge. To become an official partner, you must pass Google Ads product certification exams and demonstrate competency in Google tools.

Being a Google Partner also means that you can take all of your Google-knowledge and "walk the talk." Our partnership is a by-product of our commitment to grow our clients’ businesses by strategically using Google.

Google audited our Google Ads manager account to determine if it met the standards of being a Google Partner. There are various Google Ad performance, spend, and certification standards that must be met before Google will even consider an agency for an audit.

The Marketing Squad always strives to provide top-quality Google Ads management for our clients. The results of Google's audit of our account reflected this dedication, which ultimately helped secure our Google Partner status.

Benefits of choosing a Google Partner agency

When you choose a Google Partner to help generate leads for your business, you're choosing an agency who is dedicated to creating and managing strategic Google Ads.

Our Google Partner status also means that we are under Google's watchful eye to make sure we consistently uphold these standards. Google monitors our account and we can lose our Google Partner Badge if at any time they feel we have fallen off of our game.

Thankfully, Google works closely with its partners to provide training and tools to help us become even greater faithful stewards of our client's resources.

Now The Marketing Squad is not only held to our own standard of excellence, but Google will also review our account on a regular basis to ensure we are providing great service to our clients.

More benefits to working with a Google Partner:

• You will work directly with Google certified account managers and data analysts.
• As Google Partners, The Marketing Squad will get early access to test new marketing tools before others even know they exist!
• The Marketing Squad team will be updated and trained on evolving Google Ads best practices.

If you're interested in learning more about how The Squad utilizes Google Ads as a part of our marketing strategies for clients, let's start a conversation.