Tag: digital marketing

When Pumpkin Spice Has Gone Too Far

I should start this post with a disclaimer. I love pumpkin spice a lot. In fact, I keep canned pumpkin on hand in case I feel the need for pumpkin chocolate chip cookies. I probably like pumpkin more than the average person. But that doesn't negate the fact that... Pumpkin Spice Has Gone Too Far […]
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Comprehensive How-To for Paid Social Ads

Do you want your business to become a household (or industry) name? If you're in it for the long-haul, then chances are your answer is, "Yes!" Enter your marketing department stage right. The definition of marketing: a process through which consumers become aware of your company's goods or services so that they turn into customers […]
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Blogging Through Your FAQ

So many of our clients have extensive "frequently asked questions" (FAQs) on their websites because they took the time to address the questions their prospects and clients have. But often the FAQs are not as thorough as they should be. Using your blog to elaborate on the most asked questions is a great way to […]
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Getting to Know a Client

As an Account Manager, it's essential that I get to know my clients, from their business to their industry and everything in between. There is always a learning curve in the beginning because I'm getting a crash course in everything about them. Especially how to represent them - this could be their products, voice, or […]
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How Well Do You Know Your Marketing Lingo?

At The Squad, we like to meet with our program clients once a month and talk through how things are going. It is safe to say that in the first few meetings with a new client, we do a lot of educating on common marketing terms. If you plan to do work with us in […]
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3 Tips to Increase Landing Page Conversions

Generating leads via your website is a multi-step process. Getting a prospect to your landing page is the easiest part in this endeavor. The difficult part is motivating a prospect to enter the sales funnel by filling out a form or initiate a call (with a call tracking number of course). Based on my experience […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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