Tag: business development

The Cookie-Cutter Trap in Marketing

We're living in a day and age where everyone is talking about AI, automation, templatizing, productizing, and doing more with less. Log on any social platform. Look at your inbox. The great majority of the content is telling you this is the path forward. A custom approach can sound like a risky choice in a […]
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A Marketing Lesson from the College Football Playoff

At The Marketing Squad, we act as your outsourced marketing department. For our clients, we aren't the CEO. We aren't the Head Coach. We are your Offensive Coordinator, aligning the play calls with the vision and goals you have for your business. 
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Why You Need Core Values in Your Business

A few weeks back we started a series about foundational aspects of your business identity. We discussed the importance of a shared company vision. Next time around we’ll talk about your Core Focus, Niche, and Mission. In a few weeks, we’ll discuss your Company’s Marketing Strategy. Finally, we’ll wrap up this particular series with a post […]
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The Squad Year in Review: Numbers that defined 2018

At the start of each new year, we take time as a business to reflect on the past year and all of its wins and shortfalls. Naturally, each year we face new challenges that stretch and sharpen us as a business. At the same time, we are always thankful to look back at the graphs […]
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Welcome to The Squad Marshall

Our business is built on relationships - with our partners, clients, team, and community. Without trust-filled, truth-centered relationships we would not have experienced the growth that we have. We've had the pleasure of knowing Marshall Fall for many years, and when we had the opportunity to bring him onto The Squad in May, we knew […]
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The Marketing Squad Is Out of Hibernation Just In Time For Spring

We shut down the ole marketing engine a few months back. We posted about going black with our marketing back in the dead of winter. We had several good reasons. At the time, we were working nomadically in between our old office and our new one. We knew we'd be moving offices before March (almost […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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