Category: Inbound Marketing

Google Will Penalize Mobile Pop-Ups

In recent days, Google has signaled that in the near future they will penalize mobile pop-ups. This is a big deal if you are currently using pop-ups on your mobile website and you are concerned with your ranking via mobile search queries.  Of course, Google hasn’t told us exactly how they will be integrating this […]
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So you've written your blog...now what?

Blogging is a big deal these days. Lots of companies are using it for the added value that it brings to their SEO efforts. Others utilize blogging for personal reasons. Major corporations set aside lots of money for the so-called "mommy bloggers" of the world. Blogging is indeed a huge industry. Lots of time and […]
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Take the Pressure Off Your Sales Team, Let Content Educate Your Prospects

Hopefully this blog will help you see how digital marketing and inbound methodologies can take the pressure off your sales team. I'm not aware of anything as effective as inbound marketing to generate leads, condition the market, shorten the sales cycle, and keep your sales team from cold-calling. With all the effective options in the […]
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Is Pokemon Go Marketing a Go for Your Business?

There have been about 36 million+ pieces of content written about Pokemon Go and the potential marketing opportunities for businesses (just Google Pokemon Go). I am not going to take the time to explain what Pokemon Go is, how to leverage the app as a business strategy, or even potential Pokemon Go marketing strategies for your […]
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5 Intangible Benefits When You Outsource Your Digital Marketing

When you decide to outsource your digital/inbound marketing to an agency (and we hope you do) you'll gain many benefits. Today I wanted to talk about a few of the benefits we see each and every day, as we partner with 23 ongoing clients... and growing. I'm not suggesting that every business in the world […]
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Creative Ways to Develop an Editorial Calendar

If there's one thing I've learned from my time at The Squad, it's that the key to consistent blogging begins with developing a plan; no blogging strategy has ever worked by winging it. When we start working with a client ongoing, one of the first meetings we have with them is an editorial meeting where […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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