Category: Marketing Journey

What Are You Talking About? – Sales & Marketing

A Guide to Marketing Terminology for Non-Marketers – Part 1: Sales & Marketing This is the first blog in a series on digital marketing terminology. Our goal as an agency is to speak authoritatively and execute effectively. We desire to guide our clients to success through the world of digital marketing while not losing them in […]
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Leveraging Your Marketing Automation Tool for Efficiency and Growth

Previously we shared about what exactly marketing automation is and how to select the right tool for your unique needs. Having the right tool is one thing. In many ways the selection process is the easy part. Leveraging your selected tool the way it is intended is everything. A primary consideration when utilizing any form […]
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Choosing the Right Marketing Automation Tools to Streamline Your Efforts

When it’s time to scale your business, you’ll often go in search of a tool or resource to help you grow. The term “automation” or “automated” will likely grab your attention in your search.  These words have essentially become buzzwords in our fast-paced, done-for-me digital age, but it's important to understand what exactly is being […]
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The Essential Elements of a Marketing Plan

6 Essential Elements of an Effective Marketing Plan If you’re going on a journey, you need to be sure you’ve packed everything you need or have a plan to get what you need somewhere along the way. The same is true of your marketing. You can’t simply set out someday to decide you’re going to […]
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Talk It Up: The Importance of Internal Communication

Could a person ask any individual on your team about the current state of your business and get an accurate answer? Could they tell them your company’s mission and vision for the future? How about recent wins that will have a major impact on your organization? It is vital that your team knows the key […]
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Networking 101 - Avoid Assumptions and Embrace Discomfort

"In the end, it's not just about who you know but who you help and who helps you." - Reid Hoffman Networking is often seen as a daunting task, conjuring images of stuffy, awkward events where business cards are exchanged like currency. However, it doesn't have to be this way. Networking is about cultivating relationships […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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