Category: Marketing Journey

The Essential Elements of a Marketing Plan

6 Essential Elements of an Effective Marketing Plan If you’re going on a journey, you need to be sure you’ve packed everything you need or have a plan to get what you need somewhere along the way. The same is true of your marketing. You can’t simply set out someday to decide you’re going to […]
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Talk It Up: The Importance of Internal Communication

Could a person ask any individual on your team about the current state of your business and get an accurate answer? Could they tell them your company’s mission and vision for the future? How about recent wins that will have a major impact on your organization? It is vital that your team knows the key […]
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Networking 101 - Avoid Assumptions and Embrace Discomfort

"In the end, it's not just about who you know but who you help and who helps you." - Reid Hoffman Networking is often seen as a daunting task, conjuring images of stuffy, awkward events where business cards are exchanged like currency. However, it doesn't have to be this way. Networking is about cultivating relationships […]
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Is the Quarterback on Your Website Making the Right Passes?

If you aren’t a fan of sports analogies, brace yourself. While sometimes they aren’t exactly helpful like, “You just gotta want it more,” they can also be a helpful tool to create a clear picture. Even if you aren’t a sports fanatic, you know what a Quarterback is. They are the most important players on […]
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The Five Things Marketing Should Be Accomplishing for Your Business

5 Key Functions of Marketing At The Marketing Squad, we stress outcomes over activity. It’s a part of our Strategic Doer core value. Sure, what you do is important, but in life, it matters far less what kept you busy and far more what you accomplished. Case in point, no one seems to care how […]
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Building a Simple Sales Process

Simple Sales Process In this episode of Squad Talks … over coffee, Kevin and I discuss Sales Process, Tools, and Support.  We talk about how The Squad has organized its sales process, the tools we use, the tools we sell and support, and the special role we’ve created to help administer our sales team/process and […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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