Category: Marketing Journey

The Five Things Marketing Should Be Accomplishing for Your Business

5 Key Functions of Marketing At The Marketing Squad, we stress outcomes over activity. It’s a part of our Strategic Doer core value. Sure, what you do is important, but in life, it matters far less what kept you busy and far more what you accomplished. Case in point, no one seems to care how […]
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Building a Simple Sales Process

Simple Sales Process In this episode of Squad Talks … over coffee, Kevin and I discuss Sales Process, Tools, and Support.  We talk about how The Squad has organized its sales process, the tools we use, the tools we sell and support, and the special role we’ve created to help administer our sales team/process and […]
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5 Ways Marketing Should Be Supporting Your Sales Team

Ways Marketing Should Support Your Sales Team Marketing and Sales. Sales and Marketing. Are they two sides of the same coin? Or are these two core business functions better understood through another paradigm? Perhaps the age-old debate of the chicken and the egg is more fitting here? Which comes first after all? Does Marketing precede […]
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Running Up the Score: How a 2023 Sales Plan Keeps You Winning

Developing a sales plan for many salespeople can seem daunting. After all, if you’ve sought out a career in sales it’s probably because you like being in front of people more than behind a computer screen. But the payoff is worth it, assuming you’ve considered all the factors that will help you win. I recently […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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