Category: Inbound Marketing

Blogging Through Your FAQ

So many of our clients have extensive "frequently asked questions" (FAQs) on their websites because they took the time to address the questions their prospects and clients have. But often the FAQs are not as thorough as they should be. Using your blog to elaborate on the most asked questions is a great way to […]
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How Well Do You Know Your Marketing Lingo?

At The Squad, we like to meet with our program clients once a month and talk through how things are going. It is safe to say that in the first few meetings with a new client, we do a lot of educating on common marketing terms. If you plan to do work with us in […]
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3 Tips to Increase Landing Page Conversions

Generating leads via your website is a multi-step process. Getting a prospect to your landing page is the easiest part in this endeavor. The difficult part is motivating a prospect to enter the sales funnel by filling out a form or initiate a call (with a call tracking number of course). Based on my experience […]
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Blogging Basics - Your Bread and Butter

Bread and butter. It's a classic term that insinuates the basics - what every company should "have at their table." You have your products that are your "bread and butter," which make up the core of your business, but what about the" bread and butter" of your marketing? Do you know your basics there? Blogging […]
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What In The World Is a No Follow Link?

In the advertising and blogging world, there are a lot of terms that get thrown around. While there are some that are up front and pretty self explanatory, there are others that have caused a great debate each and every time they are brought up. The top phrases that come to mind are no follow […]
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Facebook Tips to Grow Your Likes and Leads

Inbound marketing is always preaching that you should build your own audience, and while it is true that the audience you build on Facebook is not altogether yours, it still can have tremendous value. The people who like your content and your brand on Facebook can impact your business in numerous ways, and even become […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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