Category: Featured

Vision and Alignment for a New Year

Every business has traditions. Some, they are aware of. Some, they just subconsciously do. We have a few of those around The Squad. The one I want to share today isn’t unique. I’m quite sure most businesses have some ceremony, action, or event that wraps up the previous year and looks forward to the next.  […]
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Hubspot and WP Engine Unite to Create the Ultimate Marketing Combination

Just short of 10 years ago, the world of marketing shifted before our very eyes. Hubspot introduced the concept of "inbound marketing" and inspired a change of course for our business, providing us with an exciting new vision for our partners. As a team, we love to learn, to stay atop of where the industry […]
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Three Essential Components of Planning a Product Launch Video

It's estimated that more than 30,000 new consumer products are introduced to the marketplace every year. Platforms like Kickstarter and Indiegogo are popping up left and right to help entrepreneurs fund their fresh ideas. The opportunities to succeed in the marketplace are there, but if you want to break through the noise, you have to […]
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Demystifying SEO: Understanding the Basics

SEO, Listicles, Remarketing, Golden Ratio, Omnichannel Marketing, Hamburger Menus, Inbound Marketing, PPC...the list of marketing jargon goes on and on. There are plenty of marketing industry terms and strategies that leave non-marketing folk wondering what the heck they even mean, let alone how to utilize them. Here at The Squad, we're all about making marketing […]
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Keep Your Sales Team Happy, Hire An Outsourced Marketing Team

In the business world, there are some facts we all inherently understand about Sales. Sales create revenue, which leads to cash flow, which can, in turn, lead to profits. I remember hearing Peter Thomson put it this way when he spoke at a seminar years ago: Revenue is vanity, cash is sanity, but profit is […]
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3 Golden Nuggets for Winning with Google

There is nothing better than attending an event and walking away with a load of golden nuggets that can make your business better. Chick-fil-a takes the prize of “Best Nuggets Ever,” but for best business nuggets I vote for Charlotte Regional Business Alliance and their “Reach Customers Online with Google” event. In January I attended […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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