Category: Business Leadership

Getting to Know a Client

As an Account Manager, it's essential that I get to know my clients, from their business to their industry and everything in between. There is always a learning curve in the beginning because I'm getting a crash course in everything about them. Especially how to represent them - this could be their products, voice, or […]
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Online Lead Generation Strategies and Featured Interview with Bryce Raley

In this week's edition of Winning at Small Business, Joel and I discuss how Twitter's recent update to the 140 character limit will impact marketers and discuss strategies to increase the lead generation performance of digital marketing campaigns. Episode Content Twitter accountment about 140 character limit changes Peter J Daniels Recommended Reading 5 Dysfunctions of […]
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Open House 2016

On Wednesday, September 14, we hosted a special Open House to celebrate our rebranding as The Marketing Squad earlier this year. We were honored to have representatives from GLI attend to perform a ribbon cutting and members of the mayor's team delivered a special proclamation recognizing our event. The Chamber Jeffersontown and St. Matthew's Chamber also […]
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Working From Home Tips

Here at The Squad, we work really hard, so you can't blame us for enjoying a few perks along the way. One of my favorite benefits of working with The Squad is remote days. Each Thursday, our team chooses the location from which they will work. For some folks it's the coffee shop, for others […]
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Balancing Work and Life From a Business Owner’s Perspective

I come from a family of entrepreneurial business owners. My Grandfather, my Dad, and both of my brothers at some point have owned and operated businesses. Being an entrepreneur and a business owner has always come very natural to me; however, finding and maintaining a healthy balance between business and personal life has always been […]
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How Businesses Can Learn From Fundraising Organizations

I attended a seminar this week put on by Anna Bates of the National Christian Foundation and Mark Farrel of Ron Blue and Co. The talk was given by Jim Wise, Managing Director of Ronald Blue & Co.'s Orlando branch. Jim's talk was to a room of development officers for faith-based nonprofits. Jim was delivering […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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