Category: Business Leadership

5 Keys to Being a Good Business Partner

Over the past six months, I have been involved in my first true business “partnership” with multiple active owners. Most of my career has been working as a majority business owner. Needless to say, it’s a “little” different working with three other people who have as much ownership as I do. During this time, I […]
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Lessons from Dad

  Father's Day is a time to celebrate the men in our lives who have impacted us the most. There is so much that we have learned from our fathers that we will pass down to future generations. Here at the Marketing Squad, we have gathered together some of the most important things our fathers taught […]
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Simplify Your Value Proposition to Increase Sales

Most sales professionals have their elevator pitch down to a science in terms of telling someone (hopefully a prospective client) what their organization does in 60 seconds or less. However, if your brand’s primary message is not able to clearly and simply articulate what values your business "brings to the table", then you may be […]
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Keeping Distractions at Bay

In this day and age, distractions are imminent and are around every corner of an email or chat message. So, how do we stay focused when we are surrounded by distractions? No matter the distraction, it can be quite frustrating and cause us to be unproductive. You see, life has this way of shoving different […]
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What to Look For When Hiring a Digital Marketing Agency

Digital marketing is an essential component of your overall marketing strategy. Choosing the right marketing partner to tell your brand’s story is critical. It is important that you know the right questions to ask and key things to look for when choosing the right digital marketing agency to align with. Below are seven key questions […]
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We're Officially The Marketing Squad and What That Means to You

On April 12, 2016, we made the announcement that The Content Squad had become ... wait for it... The Marketing Squad. The goal of this subtle name change is to let the marketplace know that we're much more than a marketing agency that develops content.Each year, the number of websites we design and develop has […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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