Category: Business Leadership

Is Marketing A Line Item In Next Year's Budget?

If your business is like our business, then the key leadership team or owners are likely sitting down this month and laying out goals and budgets for 2017. If you operate your business on a calendar year versus your tax year (for C corps) then this post will hopefully catch you at just the right […]
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6-Year-Old Computers Don’t Have To Be Slow!

So you’re running your life on a four or five… maybe six-year-old MacBook. You restart it regularly at this point and force-quit applications almost daily to get it to run the apps you need. You’re scared the spinning-beach-ball-of-death is going to leave a ghostly screen burn-in on your display. You Googled. You found an article. […]
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How a Marketing Agency Can Save Your Butt

When I am having a conversation with someone about our marketing initiatives at The Marketing Squad, I can't tell you how many times I hear, "Oh, I do my own marketing." *cue subconscious eye roll* All by yourself?! Well, that's adorable. Truth be told, unless you are a one man show, you shouldn't be doing […]
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Data Driven

It’s hard to believe I have been a partner at The Squad for almost a full year now. We have come a long way over the past 11 months and I am excited to see how the journey unfolds in 2017 and beyond for our team. A Passion for Data One of the things I […]
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Core Operating Values

Last weekend, the partners of The Marketing Squad went on our annual retreat to reflect on the past year and focus on the upcoming year. One of the central themes of this retreat was developing the core operating values/principles to help us guide The Squad going forward. In this podcast, I share some insights about the […]
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Morning Preparations That Increase Efficiency

In an agency, everyone is busy. From our massive stack of papers and pressing deadlines, it's easy to become overwhelmed and find ourselves fighting fires instead of thinking strategically. If you give yourself ten minutes each morning to really prepare for your day, then you won't feel as flustered, behind, or torn. You will have […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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