Core Operating Values

The Marketing Squad
By: The Marketing Squad
Reading Time: < 1 minute

Last weekend, the partners of The Marketing Squad went on our annual retreat to reflect on the past year and focus on the upcoming year. One of the central themes of this retreat was developing the core operating values/principles to help us guide The Squad going forward. In this podcast, I share some insights about the importance of defining core operating values/principles for your organization and share a couple of ours. In the coming weeks, we will be sharing all 7 of them and prominently displaying them on our website.

We are also thrilled to announce our new partnership with Louisville Dream Funders. Dream Funders is a Louisville-based version of "Shark Tank" that connects dreamers with funders. The Squad will be working with Dream Funders to promote their brand and develop a new website for them. I will also be appearing as one of the funders during the second half of the season. We are very excited about this opportunity and supporting our local small business community. More details soon.

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Book Recommendation

Emotional Intelligence 2.0 by Travis Bradberry

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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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