Category: Business Leadership

Business Lessons from The Men Who Built America

If you own a business and haven't watched the History Channel series, "The Men Who Built America," you owe it to yourself. I watched all the episodes in a few sittings over the Christmas holidays. I happened upon a listing for the show at the bottom of my wife's History Channel iPad App. I looked into it, […]
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How to Calculate Website Traffic and Lead Growth

When starting an inbound marketing program, it's great when the anecdotal evidence starts rolling in. A new inbound marketing partner gets pretty excited when their redesigned website with actual contact forms pulls in a lead. They also get a little worked up when others mention them on social media and start liking their Facebook page. […]
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Examples of Creative Copywriting From Serious Businesses

Creative copywriting may not be your style. That's OK. If your culture is a fun one though, then I think some of your copy should reflect that. We all want to laugh. We all want to be entertained. Deep down, it's just a need we all have as humans. One of our partners, Jay Stewart, […]
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How we created our Small Business Mission Statement

Have you created a mission statement for your small business? Do you have your vision down on paper to refer back to periodically? Periodically meaning anytime things get off track. Ideally, this is something you should do before you launch your business, but for those of us who get a little ahead of ourselves, now […]
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4 Marketing Tips from My Favorite Sandwich Shop

So I love Jimmy John's sandwich shop. If you have them in your area, then you might feel the same way. I could name a lot of reasons why I like them, but I'll list four. These four reasons just happen to be great marketing tips for some businesses. So with everything you see online, […]
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Common Marketing Problems of Small Business Owners

As a small business owner, what would you say is your biggest marketing challenge? Some challenges small business owners face when it comes to marketing might include: not enough resources to effectively implement and carry out a marketing plan budgetary constraints to hire the right team members not sure what direction you need to go […]
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“For we are what He has made us, created in Christ Jesus for good works, which God prepared beforehand to be our way of life.” -Ephesians 2:10
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