With all those non-mobile-responsive websites floating around the interwebs, we thought we'd write a post about what clients typically get for a $4000 to $5000 investment in a website redesign. We've been writing a lot lately about the big Google Mobilegeddon announcements and how they will affect your search rankings. Of course, that's just one reason why you need a good mobile responsive website. Another is to create a better user experience for all those potential prospects and site visitors who will access your website via a mobile device, like a smartphone or tablet.
Just last night, my dad mentioned two websites I should check out regarding some health issues I'm experiencing. After I got off the call, I would normally reach for my Macbook Pro and look them up, but I was watching our four kids and playing wiffle ball with them, so I had to wait until we took a break. When we did, I accessed both websites on my iPhone 5c. The first website was mobile responsive, but the user flow didn't make much sense. After clicking through most of the website, I still had no idea what they really did, or what made them different. The second website was mobile responsive but was really light on content. Again, I left with more questions than I came with.
So this brings me back to the original reason for my post. When we sell a client a typical $4000 to $5000 website redesign, we usually know after one sales/strategy meeting which platform (WordPress or HubSpot) we're going to recommend. Then we go about the following process.
What The Typical $4000 to $5000 Website Redesign Project Includes
- A user flow and design meeting. In this meeting our project manager, sales strategist, and web designer hash out the big wins of the website, the content buckets, the sitemap and the basic wireframe. We also go through the website design questionnaire that the client fills out prior to the meeting.
- A mockup process that includes anywhere from 1-3 mockups of the homepage, an internal page, and a landing page. This mockup process includes between 1 and 3 revisions based on the budget.
- SEO research that speaks into the website copy content and the metadata, URLs, H1s, H2s, and alt text for images.
- Coding up the website (html5, css3, jQuery, or javascript) on either WordPress or HubSpot. With WordPress, we typically customize the Genesis Framework.
- Around five pages of written copy to fill in the content you can't provide. Also an initial blog post, and many times headline copy or copy for image overlays or CTA (call to action) buttons.
- Integration of your social media accounts into the website.
- Integration of your email subscribe and blog subscribe options.
- If on HubSpot, we'll design a few newsletter templates for your email messages.
- A handful of standard plugins on WordPress, and some custom plugins based on the project needs. (Examples include sliders, SEO, landing pages, or analytics plugins)
- Finishing the startup wizard to get you rolling on HubSpot.
- A landing page for a bottom of the funnel offer along with website CTAs. This is typically your Schedule an Appointment, Register for Demo or Schedule a Consultation offer.
- A landing page for your top of the funnel content offer with website CTAs (free ebook, guide, checklist).
- Form notifications set up for the key sales or marketing or scheduling departments in your business.
- A pre-launch punch list based upon your review of the website before launch.
- A quality control checklist prior to launch and another checklist post launch.
- A one or two-hour training on your marketing automation platform (aka hub, aka website). This is done on WordPress or HubSpot.
Additional Benefits of Our Website Design Process
- TeamworkPM project management software
- Standard online questionnaires and forms
- A dedicated project manager
- A 60-day site launch
Our entire project process consists of between 75-100 tasks depending on the platform we use—WordPress or HubSpot. Those tasks increase dramatically when we begin talking about large site migration, custom forms, e-commerce applications, subdomains, client login portals or secured areas, or database-driven functions.
Again, the pricing above is for a basic level marketing website. We think it's competitive and a great value. We're not in a race to the bottom in price, but we're also not greedy like some large agencies.
