The old adage in life is that too much of a good thing is… well, too much. Excess even in good things can be bad. Moderation is often a key to life—balance a virtue more of us need. Well, throw that aside when it comes to landing pages. The more the better. HubSpot echoes this mantra in the last paragraph of this blog post from this past April. Don’t skip to the bottom. The entire post is chocked full of great landing page content.
So if the average B2B business has one landing page (a really bad Contact Us form), and the majority have less than six landing pages, then if you’re slightly sharp, you might see the opportunities. The opportunity to outrank your competitors in Google, and the opportunity to convert far more leads than they do on a daily, weekly, and monthly basis.
So go ahead and create a bunch of landing pages. Each page is an annuity that can pay your lead conversions for years to come. Build it once with some care, and it will pay big dividends over time. This would be an appropriate time to inject a badly-timed quote from Field of Dreams, but I will resist. Heck, if you’re short on time, build them quick, and they will convert more than no landing pages at all.
We did a couple other posts recently about using landing pages. The first one was using landing pages in coordination with your outbound marketing efforts, and the other was what makes a good landing page. They are quick reads, but if you’re looking for a meaty resource on your route to creating killer converting landing pages, then this all inclusive HubSpot page is for you. That was a mouthful.
Wanna get a trial run of HubSpot software? Contact us and we’ll give you the nickel tour.