Like the majority of your friends and co-workers, I’ve been listening to Christmas music again. Which means a lot of Bing Crosby in my household.
I’m a Bing Crosby fan and even though it’s not Christmas-related, I’ve had Ac-Cent-Tchu-Ate The Positive by Bing Crosby & The Andrews Sisters stuck in my head all day. I know, I know I have an old soul.
With this song playing in my ear, my blog is about how to accentuate the positive for your company.
Grow Your Business
- Utilize brand ambassadors. These are the people that love and talk about you to anyone that will listen. Work with these people. Engage with them and follow them online, use a referral program, surprise them with fun treats, and other ways to make them happy and feel loved. The more you give them love and positivity, the more they’ll give back to you.
- Promote the good. You know what you do well and what people love. Promote those features. Do you have a great customer service team? Talk about that. Feature team members online, write blogs and social about the customer service department to highlight your best features.
- Delight your customers. Step out of the norm and delight your customers. We send extra gifts to our Partner clients as a fun surprise. Give ample opportunities for customers to see your culture, your passions, and that your care.
- Branding. Do you donate a percentage to a non-profit or host various quarterly give-backs? If you have a great message or an interesting brand angle, use that as not just a foot in the door, but also to endear yourself. People like companies that can differentiate themselves in a positive way.
- Engagement. If people are showing you love, engage with them. If you get a follower from your target audience, follow them back. Watch for opportunities to engage, talk, and have some fun with your audience. As long as you’re using appropriate social media engagement techniques, then you’re sure to see some positive engagement and growth.
- The “It” Factor. Every company should have a differentiating factor. If you’re asked what your elevator pitch is, you should be able to make one. Well, what makes you special? Show off that interesting product, the quirky and fun personality, or that knowledgable business side that gets stuff done now. Promote what defines you and make sure to build upon your niche.
- Use all your resources. If you have partnerships, a creative website, videos, blogs, whitepapers, a FAQ, and other resources at your disposal, use them. If you volunteer every year as a company, then talk about it. If you have a vast database of helpful videos, how-tos, and other resources, then promote it. Email those blogs to answer questions in the sales process. Have YouTube videos of how to fix a common issue. Attend your local chamber events and utilize that relationship to open doors. Use all the resources at your fingertips to grow what you have.
- Make your website sell for you. Your website should be engaging, interactive, and informative. It should tell me who you are, what you do, why I should talk with you, your culture, and much more. It’s your digital and all-accessible brochure. Make it an asset. Have a gallery of products, have a portfolio of inspiring websites, or have a fun and interesting culture or blog page. If you have a website that represents you well, then promote it.
- Promote your culture. If your culture and people are what captures the hearts of your customers, then promote just that – the people. Talk about your events, individual team members, your company retreats, or even a typical day at the office. Was it someone’s birthday? Post a picture. If your culture is more known for being knowledgeable, then show how you’re hosting webinars or presenting at a local event.
Utilize what you have that’s positive. Grow your company with what you know your customers love – we live by the mantra, “Tell your story. Grow your business.” I’m a firm believer in building upon a solid foundation, so go out and accentuate the positive and grow your business. If you’d like a partner through this process, contact us.