We're Officially The Marketing Squad and What That Means to You

Bryce Raley
By: Bryce Raley
Reading Time: 4 minutes

On April 12, 2016, we made the announcement that The Content Squad had become ... wait for it... The Marketing Squad.

The goal of this subtle name change is to let the marketplace know that we're much more than a marketing agency that develops content.Each year, the number of websites we design and develop has increased -- we've built over 150 websites since our inception (back in 2007). We've also added capabilities in the areas of graphic design for web and print. In addition, digital ad management, including advanced Google PPC management and retargeting, has become one of our key services. Our team has developed strong video capabilities that scale for the small business. We also have added the ability to help with more strategic consulting initiatives. Our RoadMap process is a great way to start a strategic marketing plan for your business. Also, we've led businesses through the process of rebranding.

Lastly, we've added a true veteran in the marketing and sales world. Adam Robinson, our newest partner, has brought new processes, new energy, new software tools (lots of those :), and new life to our business model. Adam has experience in sales, marketing, and business consulting that spans over almost two decades.

The Squad has evolved into a full-service digital marketing agency and we wanted our name to reflect that.

We changed our name, but we did not change who we are

  • We are still a fun team that works hard for our clients.
  • We still "tell your story to grow your business."
  • We still have the same clients.
  • We are still in the same location.
  • We are still mission-minded.
  • We still create strategy, execute those strategies, and have transparent accountability to measure success.
  • We are still the same team, minus our good buddy Greg aka "The Ladden" who is moving on to Austin Texas with his beautiful bride. Erica accepted a job there and Greg is going to take his BBQ to a city where they appreciate some real smoked brisket.

So, although we've grown, changed our name and added capabilities, we still have the same DNA that has gotten us to where we are.

What this change means to you

OUR CLIENTS

What it means:

If you're a client, we want you to know that we have added capabilities. If you're not growing you're dying, at least that's our philosophy. So we want to always identify ways we can grow in service and execution for our clients. We've added a lot of new software tools that help us do our job better and help you win—whatever winning is for you. We've created new structures within our business model and they are streamlining the way we serve our project and retainer clients.

What it doesn't mean:

It doesn't mean we're going to spend lots of time focusing on ourselves and ignoring your needs. Many businesses can get so lost in their own brand they can forget that service to their clients is the lifeblood of their business. That's not gonna be us. If you notice us hyper-focusing on us, then drop us a line and let us know. It's that important to us.

OUR PROSPECTIVE CLIENTS

What it means:

If you're considering working with us, we want you to know that we still pump out targeted, relevant content (lots of it every day and week) just as before. However, now we can be a part of a bigger conversation in your marketing. We can truly be an outsourced marketing arm for your marketing department. We also can help align your sales and marketing to maximize business development.

What it doesn't mean:

It doesn't mean we're lumped in with all those other agencies that are ad agencies or marketing agencies. We continue to have a very digital/inbound flavor to what we're doing. We're not engaging in outbound media strategies like TV or radio for clients. We didn't cross over. We do have partnerships in place for clients where these higher cost methods still make sense.

FOLLOWER AND FRIENDS OF OUR BRAND

What it means:

We'd welcome your continued attention. Your time and what you spend it on is one of your most valuable assets. With our indbound marketing and our content, our goal is to educate you and to make you laugh or think from time to time. We appreciate our community we've developed and we are always open to how we can communicate with you in more effective ways.

What it doesn't mean:

It doesn't mean we're moving on and growing up. Our followers and friends are the ones who got us here after almost 9 years, and we believe in dancing with the one who brought you. #loyalty

SUPPLIERS AND VENDORS

What it means:

It means there will be a new name on the checks coming your way.

What it doesn't mean:

It means The Content Squad won't be on the checks anymore.

Thanks for catching up on what this renaming really meant to us, and to you. We appreciate the time you took to scan this post. Please share it with your networks on social or email. We'd love to get this message of the new (but the same) us out to those who want to hear it.

Bonus thought on the meaning of the word "subtle"

In our announcement message Adam Robinson, our newest partner, said that the renaming was a subtle shift. As Managing Partner, allow me this brief postscript on what exactly that means 🙂 It was a subtle shift, just one word, right? So, outside of changing all our signage, all our marketing collateral, all our directory listings, and all our website assets, no problem. Wow, changing one word in your name still means a lot of work across the board! I know many of you can relate as you've been down this road before.

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