Marketing turns into fluff the moment it stops connecting to how a business actually makes money. Wayne makes sure that never happens here. As Managing Partner, he keeps our systems, our processes, and our people pointed at one thing: work that tells our clients' stories and grows their businesses. He's in the room for key client conversations, and he, along with our Leadership Team, is accountable for whether this agency actually lives out what it says it believes.

You have probably worked with an agency that felt like a vendor. Since 2011, Wayne has tried to ensure The Squad never feels like one. He'll want to know how your marketing connects to your sales, what your business is actually trying to accomplish, and whether the work is moving it. And the team you work with is a group he cares deeply about. He's focused on supporting and growing them, so the people working on your business are as professional, creative, and strategic as they can be. In Wayne's words, "The Squad is what it's all about!"

Wayne and his wife Christy have been married more than thirty years and have four grown children, plus a couple of new kids-in-law. In addition to spending their free time with family, they also like to hunt down a good meal, anywhere from fine dining to an undiscovered burger or taco spot.